ABout yap

Hello world!

Every entrepreneur looks at a problem very differently from the world view, so did our founders. We challenged the status-quo of how Fintechs work with regulated financial services providers.

Out to help every company become a Fintech.

#Team YAP

Madhusudanan R

Chief Executive Officer

Knowledge powerhouse and weekend chef, Madhu feels startups are constantly challenged. He aims to transform every business into a Fintech.

Muthukumar A

Chief Technology Officer

Avid sportsman, and technologist, Muthu believes in the magic combination of hardwork and business knowledge topped with a little bit of luck. For him Fintech is the future.

Prabhu R

Chief Operating Officer

A deep space tech enthusiast, Prabhu heads Ops and InfoSec. He feels startups are game changers that keep challenging status-quo.

Rajesh Wadhwa

Chief Business Officer

A seasoned professional in the Payments industry, Rajesh loves working with agile and innovative startups. Market retention and sales are his second nature.

Vaanathi M

Business Head - MEA

Passionate reader with a strong background in retail banking, Vaanathi believes in a shared vision focusing on perfection and excellence. For her, the future belongs to FinTechs that can blur boundaries and scale quickly.

OUR Investors

Backed by Fintech Founders

Amrish Rau

CEO, Pine Labs

Kunal Shah

Founder, CRED

Jiten Gupta

Founder, Jupiter

Abhishant Pant

Founder - The Fintech Meetup

Alok Mittal

Co-founder & CEO, Indifi

Venture Funds

see what our investorS say...

We have been following the Indian Startup space very closely over the last decade and our key investments like Citrus Payments, Nobroker, Faasos, Servify have gone on to become one of the largest players in their space. We believe YAP will continue that legacy and become the most sought after Payments Technology company in Asia.

Dirk Van Quaquebeke,
Managing Partner at Beenext Asia

Every Fintech company jumps through hoops just to get the core banking integrations and card technologies right. Luckily, YAP has already jumped and got it right, they have built a plug n play API platform that powers any Fintech to deploy their signature solutions by consuming its APIs. In short, all you need to do is switch it on.

Amrish Rau,
CEO, Pine Labs

I discovered YAP when our fintech portfolio companies began using their payment infrastructure APIs to launch their card offerings. We backed Madhu and his team in their seed round and are delighted to invest in them again now

Vikram Chachra,
Founding Partner at 8i Ventures

As a provider of digital payments infrastructure, YAP is very well placed to benefit from the continuing adoption of digital finance channels by Indian households and companies

Shivashish Chatterjee,
Co-Founder/Joint Managing Director - DMI Finance