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‘Bring It To Me’ Economy: A Touch of Digital Magic

Jun 1, 2021

Brian was a kid who loved bedtime stories, and every day his mother picked a new book for his bedtime story. One day, his mother read him the Japanese folktale “The Magic Mortar.” In this folktale, the magic mortar gave whatever its owner wished for until he says stop. Brian was mighty impressed and wanted one for him. The very next day, he saw his mother ordering groceries from an app, and he wanted to know how it works. When explained, Brian exclaimed that the app is the magic mortar he was looking for.

Pretty interesting, isn’t it?

Little did we realize that we all have a magical tool in our pockets to make our lives easier. We can enjoy the comfort of our home and make everything reach our front door.

Yes, you are thinking it right. It is called — ‘Bring it to me’ or simply ‘to Me’ economy.

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