<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-1-2.webp" alt="M2P Fintech" title="" id="2lkz0tdor" width="100%" height="661">Sam was tired of getting promotional emails in his inbox. He kept deleting them every day, but the next day the cycle repeated, and the inbox was full. He had no idea why he kept getting these emails, even though he doesn’t remember subscribing to them. Further, they didn’t stop even after choosing the unsubscribing option. Sounds familiar, doesn’t it?Well, we get these emails whenever we sign-up for a new online service or website. We would come across these familiar messages but never take heed of them as our primary intent would be signing up for their services. Below are some lines that are permanent fixtures when signing up online:<ul class="list-node" id="dj0oeak5a"><li>I would like to receive marketing emails on discounts, promotions, offers, and other information about the product</li><li>Do not like our emailers? Click here to unsubscribe</li><li>We may share your data with our third-party partners to bring you personalized offers</li><li>I agree to receive monthly newsletters, blogs, or the latest stories</li><li>Understand our usage of cookie data and how we partner with analytics service providers and social media</li></ul>Now, if you are wondering why they are a permanent fixture, it’s because they are mandatory by the GDPR guidelines.GDPR is the General Data Protection Regulation that came into practice to protect the individual’s privacy online. In simple terms, it is a list of data privacy rules and guidelines to safeguard customer data.It aims to provide consumers significant control over their data. At the same time, it serves as a valuable framework for organizations when processing customer data like name, address, photos, IP address, genetic or <a class="link" href="https://m2pfintech.com/blog/explore-the-future-of-payment-authentication-biometric/">biometric information</a>.<h2 class="heading-node" id="38ad" style="text-align: justify">The Beginning</h2>The European Union (EU) implemented the General Data Protection Regulation (GDPR) on 25th May 2018. The regulation attempted to limit data exploitation and to gain people’s trust in the digital economy.If a Non-EU area engages in transactions or data exchanges with an EU region, the former needs to follow GDPR. To elaborate, all the Indian companies working in IT, international e-commerce, and outsourcing also fall under GDPR since they deal with data processing. These regulations can even change the ways these companies do business with customers. Organizations should be aware of the GDPR’s laws, including the increased costs of managing and protecting customer information.For a successful implementation of data security measures, organizations must reflect the interest the customer has about his/her data in their sophisticated data collection methods.<h2 class="heading-node" id="5259" style="text-align: justify">When can a company record a customer’s information?</h2><ul class="list-node" id="4uezg67vf"><li>The customer consents to store information for as long as it is necessary</li><li>The customer can access and rectify the information at any given time</li><li>Companies store information on a commonly used format like CSV</li><li>They explain to customers how their data is processed and used, for how long, and by whom</li><li>They can delete customer information when the user thinks it is not necessary</li><li>They inform customers of data breaches within 72 hours of the breach detection</li><li>They notify customers if their data is vulnerable to a data breach</li></ul><h2 class="heading-node" id="af32" style="text-align: justify">Why the need for this regulation?</h2>Imagine knowing that all your personal information can be found with a single click. All your details can be traced, documented, and used for a third party’s gain. For instance, all the information you share online isn’t entirely safe, and the internet still hosts some confidential information.So, GDPR offers organizations a clear pathway of dealing with sensitive customer information while at the same time protecting the customer’s right to privacy.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

GDPR in a Nutshell

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/banner.webp" alt="M2P Fintech" title="" width="100%" height="358">APIs, or small lines of code as we laymen understand it, is a capsule that powers <a class="link" href="https://m2pfintech.com/blog/fintech-101-discover-the-3ws-of-fintech/">fintech</a>. And fintech is a term that points to a company or tech powering financial services.Right from simple chatbots, <a class="link" href="https://m2pfintech.com/blog/future-of-payments-processing-matched-with-industry-needs/">payment processing</a> platforms to crypto and blockchain industries, the world of fintech is quite huge.Also known as financial infrastructure companies, fintech uses APIs to offer customer-centric products and fill the gaps of legacy banking practices.<h2 class="heading-node" id="0gw0m72nh" style="text-align: justify">What is an API?</h2><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/04/int1.webp" alt="M2P Fintech" title="" width="100%" height="358">The standard textbook definition of <a class="link" href="https://m2pfintech.com/blog/api-the-power-that-drives-new-age-banking-ecosystems/">APIs or Application Programming Interfaces</a> define them as a set of functions and syntax that create applications capable of accessing the data of an operating system, program, or just about any other service.For example, checking your bank balance via a <a class="link" href="https://m2pfintech.com/blog/upi-the-driver-of-economic-growth-and-inclusion/">UPI</a> app is a classic API use in action. In fact, APIs are changing how we interact with the world, and all these actions happen in real-time.Besides, APIs come with a host of benefits in this post-fintech world:<h3 class="heading-node" id="74da" style="text-align: justify">Cost-effectiveness</h3>Decades ago, banks were only used for primitive services like opening and maintaining an account. Withdrawals and deposits dominated back in the day, and other services like investments were relatively rare. Even if they were available, it was a costly affair. But now, with the help of APIs, we have access to a wide range of banking services, right from the comfort of our homes.<h3 class="heading-node" id="854f" style="text-align: justify">Empowers fintech</h3>Earlier banks were quite secretive about their client information. It was a good thing, but it did not give accessibility. But now APIs have opened the floodgates, and many apps and services have come to the fore. The best feature is that the customer will still be able to retain control of their privacy.<h3 class="heading-node" id="f041" style="text-align: justify">Real-time access</h3>Now banking is no more a 9 to 7 activity. It is available to a customer 24/7 and from any part of the world. APIs have achieved real-time money transference with minimal effort. They have also given companies access to a repository of data. It can be used to create highly personalized financial services and enhance the decision capabilities of the business.<blockquote class="block-node" id="ves8dufxd">APIs have propelled Fintech as a “Here-to-stay technology.”</blockquote><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/04/int3.webp" alt="M2P Fintech" title="" id="2v436t5s6" width="100%" height="358"><h2 class="heading-node" id="277b" style="text-align: justify">APIs in Fintech</h2><h3 class="heading-node" id="41ac" style="text-align: justify">The world of payments</h3><a class="link" href="https://m2pfintech.com/blog/future-of-payments-processing-matched-with-industry-needs/">Payment processing</a> APIs simplify and expand the payment options for merchants and customers. As we now shop online from any part of the world, merchants can accept payments through various payment methods. It streamlines the checkout process and offers options that a customer can comfortably choose.<h3 class="heading-node" id="cd48" style="text-align: justify">Peer to Peer management</h3>P2P was once a way to let users download files from other users, but now they are a general term in <a class="link" href="https://m2pfintech.com/blog/digital-lending-open-credit-enablement-network/">lending</a> and currency. APIs in P2P not only facilitate transactions, but they also come with significantly lower operational costs. P2P lending also automates the lending process and shortens the time taken for loan approval to disbursal.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/04/int4.webp" alt="M2P Fintech" title="" id="l45s7s8a2" width="100%" height="358"><h3 class="heading-node" id="4bfe" style="text-align: justify">Investments</h3>Investments are a platform that is usually available to a select few and is not for the unbanked. But APIs have simplified investments and provided access to many eager investors. They have been instrumental in capturing that hidden pool of customers who were intimidated by lengthy paperwork.<h3 class="heading-node" id="514d" style="text-align: justify">Endless possibilities</h3>The concept of API is fairly new and has a scope for endless possibilities. It has created an open marketplace for collaborative innovation among established financial institutions and upcoming Fintech companies.They have also brought forth a “Sandbox Option”, which gives entrepreneurs or businesses to see their ideas take life without the mandatory regulatory policies. On completion of a successful test run, the concept can be brought to fruition with necessary policies in place.<h2 class="heading-node" id="34ff" style="text-align: justify">What does the future hold?</h2>As detailed above, the APIs are here to stay with fintech focusing on creating ripples in every industry:<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/04/int5.webp" alt="M2P Fintech" title="" id="6ngq1nlt6" width="100%" height="358"><ul class="list-node" id="7tsfddog6"><li>End-users&nbsp;— access to more personalized services and increased transparency</li><li>Developers&nbsp;— Create new areas of code that increase functionality and innovative services</li><li>Entrepreneurs — See their fintech ideas come to life and disrupt many industries</li><li>Banks&nbsp;— Create more revenue streams and expand their customer base</li></ul>In short, APIs have transformed fintech and banks as a platform that offers enhanced user experience with convenience at its core.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

The world of APIs- How they power Fintech?

<blockquote class="block-node" id="musdo3dd7"><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-8-2-4.webp" alt="M2P Fintech" title="" id="cwegdj29x" width="100%" height="351">What if I told you Fintech dates back to half a century? And it’s not a buzz word conjured up in the present, but one of the most disruptive technologies of the last five decades.Ready to explore the unchartered waters of <a class="link" href="https://m2pfintech.com/blog/fintech-a-catalyst-for-financial-inclusion/">Fintech</a>?</blockquote> Then let me take you through a timeline:<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-13-1.webp" alt="M2P Fintech" title="" id="q5nkj7fnh" width="100%" height="358">So, now you know that right from checking your recent transaction via a banking app to scanning a QR to pay, everything is a classic use case of everyday Fintech.Indeed, today’s Fintech products and new business models are the results of the latest technologies disrupting traditional financial services such as investments, insurance, trading, <a class="link" href="https://m2pfintech.com/blog/digital-lending-open-credit-enablement-network/">lending</a>, and <a class="link" href="https://m2pfintech.com/blog/banking-as-a-service-redefining-financial-services/">banking.</a>What is Fintech? How is it categorized?The term Fintech stands for Financial Technology. The application of programming, analytics, and technology to financial services and banking has brought forth an unimaginable revolution called Fintech. In short, you can say Finance + technology = Fintech.Moreover, in the last decade, the Fintech industry has gone through a wave of innovation. It has created new journeys for banks and businesses and transformed the way you pay, lend, borrow, save, invest, insure, and so on.From <a class="link" href="https://m2pfintech.com/blog/ready-to-sneak-peek-into-global-cashless-societies/">cashless</a> payments to<a class="link" href="https://m2pfintech.com/blog/digital-lending-open-credit-enablement-network/"> digital lending</a>, from crowdfunding to <a class="link" href="https://m2pfintech.com/blog/all-you-need-to-know-about-virtual-cards/">virtual currencies</a>, from mobile banking to robot advisors, everything falls under this umbrella. All in all, you can conclude that it has touched almost all the verticals of the financial sector. Its sub-domains include Paytech, Bankingtech, Lendtech,<a class="link" href="https://m2pfintech.com/blog/insurtech-the-changing-facets-of-the-insurance-industry/"> Insurtech,</a> Wealthtech and Regtech.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-12-1.webp" alt="M2P Fintech" title="" id="q4o7m888l" width="100%" height="358"><h2 class="heading-node" id="ed70" style="text-align: justify">A Sneak Peek into the Onset of Fintech Globally and in India</h2>Right from 1950, <a class="link" href="https://m2pfintech.com/blog/fintech-a-catalyst-for-financial-inclusion/">Fintech</a> has gone through many tremendous changes and growth by easing the lives of millions of customers worldwide. However, the latest Fintech boom can be attributed quite well to the new technology advancements and evident global events.To explain further, let me show you three striking realities that triggered the sky-rocketing growth of Fintech.<ul class="list-node" id="z6ujlvxil"><li>The infamous credit crisis of 2008 forced financial institutions to focus heavily on regulation and triggered innovation. To overcome this lag and to close the existing tech gap, many firms started developing mobile-first, <a class="link" href="https://m2pfintech.com/blog/api-the-power-that-drives-new-age-banking-ecosystems/">API</a>-enabled, and AI-driven bank solutions.</li><li>The 2016 Demonetization bolstered the usage of banking apps and digital payments. After this incident, the Indian Fintech start-up ecosystem grew at a faster rate and became a strong contributor.</li><li>The 2020 COVID Pandemic has made digital transfers a necessity rather than a convenience. For instance, online renewal payments for insurance has seen a considerable uptick globally.</li></ul><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-11-5.webp" alt="M2P Fintech" title="" width="100%" height="358">In simple words, Fintech has made the overall customer experience more straightforward and comfortable.Why do we need Fintech?When you observe traditional insurance, lending, and banking firms globally, you discover a common thing these legacy firms have. It is nothing but a vast pool of untapped customers and complicated processes. Fintechs act as a helping hand to serve these overlooked and overwrought customers.To elaborate, here is a sneak peek of these potential customer clusters:<ul class="list-node" id="1xbnvgudo"><li>Thousands of customers without bank accounts and with smartphones</li><li>Many authentic borrowers with a low credit score or bad credit history</li><li>More professionals wanting to manage their personal finance</li><li>Consumers looking for personalized insurance products</li><li>Many customers trusting robot-advisors over wealth managers and so on</li></ul>Further, they also simplify the process and make financial services more accessible.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-9-5.webp" alt="M2P Fintech" title="" id="oumayvwhq" width="100%" height="358">Fintechs today are breaking the mold by developing dedicated digital solutions for them, such as mobile banking, lending without banks, peer-to-peer borrowing/lending, payment APIs, and so on. In short, they are striving to create a much-awaited financial inclusion across economies.As customer adoption rates are higher than usual, many start-ups and investors today are exploring many facets of fintech inclusion. With countless Fintech enthusiasts around the corner, there’s no wonder why unique lending capabilities and payment technologies are emerging every day.The Ones to Watch: FintechTo sum it up, Fintech SaaS has the potential to transform consumer relationship with money. You can also think of Fintech as a <a class="link" href="https://m2pfintech.com/blog/banking-as-a-service-redefining-financial-services/">Bank-as-a-Service</a> version of traditional banking.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-10-3-1.webp" alt="M2P Fintech" title="" width="100%" height="358">Nevertheless, it can and will set the landscape of future banking and financial services. It is an ongoing journey, and emerging products will always be the result of regulations (banks), innovations (fintech), and customizations (end-user).Remember, it is more than a technology or a business model; It touches lives and makes incredible advances. If you want to keep track of something disruptive in the future, then Fintech is the one to watch.Want to know more about fintech, write to us at <a class="link" href="mailto:business@m2pfintech.com">business@m2pfintech.com</a>.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

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