<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2025/06/Debit%20card%20Intelligence%20banner.webp" alt="Debit Card Intelligence" title="" id="telv39bg4" width="100%" height="253">With nearly 980 million in circulation, debit cards remain a cornerstone of everyday financial transactions in India. Even as digital payment platforms like UPI experience meteoric growth, debit cards continue to play a vital role in the financial ecosystem, offering familiarity, accessibility, and trust to a broad user base.&nbsp;Today’s consumers consider transactions as more than just a utility. They expect enriched experiences via personalized rewards, real-time insights, seamless service, and intelligent engagement. Traditional debit card programs, often built on static, legacy systems, are grappling to keep pace with these dynamic expectations.&nbsp;What if your debit card program could do more?&nbsp;M2P’s Debit Card Stack has long empowered banks with a cloud-agnostic, end-to-end platform to launch and manage debit card programs with unmatched speed and scalability. Now, we’re taking it a step further with intelligence built in.&nbsp;Let’s explore how the intelligence layer in our Debit Card Stack empowers banks to reimagine debit cards, transforming them from simple payment tools into dynamic engines of customer retention and sustainable growth. &nbsp;Before that let’s have a quick gist of the barriers banks are facing in the debit card space.&nbsp;&nbsp;<h2 class="heading-node" id="n88w012qe" style="text-align: left">Barriers in Debit Card Management System&nbsp;</h2>Banks are finding it difficult to drive sustainable revenue from debit card programs, especially in regulated markets where interchange fees are lower. Compounding this challenge, fragmented data systems hinder their ability to gain deep customer insights, resulting in generic, slow-to-launch campaigns that fail to resonate with customers and often overlook valuable cross-sell opportunities. Although banks possess vast transaction data, most lack the advanced intelligence infrastructure required to convert this information into actionable insights and incremental revenue. Our Intelligence Layer is designed to address these barriers head-on, enabling banks to deliver automated, data-driven experiences that enhance customer engagement and drive long-term profitability.&nbsp;&nbsp;<h2 class="heading-node" id="sl13xbid9" style="text-align: left">Intelligence Layer - Turning every transaction into a revenue multiplier&nbsp;&nbsp;&nbsp;</h2>The AI-driven intelligence layer in our Debit Card Stack enables banks to deliver personalized and automated experiences that drive customer loyalty and unlock new revenue streams. It also helps in analyzing customer behavior, spending patterns, and transaction histories, much like a real-time decision engine.&nbsp;With a privacy-first design that never ingests Personally Identifiable Information (PII), our solution sets itself apart—enabling smarter, data-driven decisions, optimized debit card programs, and superior customer experiences, all while upholding the highest standards of data privacy and security. Banks can launch multiple, data-driven campaigns that respond instantly to customer needs and market shifts, ensuring every message is relevant, and every touchpoint builds trust.&nbsp;By transforming millions of raw data points into deep insights, the platform allows banks to move beyond generic campaigns and run highly targeted, end-to-end initiatives that deliver measurable business impact in real time. Leveraging real-time analysis of spending patterns, demographics, and behavioral data, banks can:&nbsp;<ul class="list-node" id="rdbxo6smz"><li>Personalize at scale: Deliver tailored offers and rewards that resonate with individual customers.&nbsp;</li></ul><ul class="list-node" id="c6a3i6keg"><li>Predict and prevent churn: Identify at-risk customers and deploy proactive retention strategies.&nbsp;</li></ul><ul class="list-node" id="u6znwibtx"><li>Maximize campaign ROI: Launch targeted, data-driven marketing campaigns with no-code tools.&nbsp;</li></ul>To understand how this AI-driven intelligence layer translates into tangible business outcomes, let’s explore the core modules and the value they bring to your debit card program&nbsp;<h2 class="heading-node" id="pwu7x7zob" style="text-align: left">Modules of our Intelligence Layer&nbsp;</h2>Our intelligence layer comprises a set of specialized modules designed to enhance every facet of <a class="link" href="https://m2pfintech.com/blog/say-goodbye-to-hassles-simplify-debit-card-management-with-m2p-fintechs-revolutionary-platform/" target="">debit card management</a>and customer engagement. &nbsp;<h3 class="heading-node" id="n1s5lctoe" style="text-align: justify">Bank Portfolio Dashboard&nbsp;</h3>Empower portfolio managers with real-time analytics and advanced filters to monitor card program performance at a granular level. Visualizing key metrics such as transaction volumes and customer activity enables banks to quickly identify trends, detect anomalies, and make data-driven decisions—resulting in optimized resource allocation, enhanced risk management, and more targeted debit card marketing strategies for maximum ROI.&nbsp;<h3 class="heading-node" id="y3czbnet5" style="text-align: justify">Brand Planner&nbsp;</h3>Enables Merchant Partnership Managers to identify and optimize high-value merchant relationships by analyzing spend trends across categories and sub-categories. This module delivers comprehensive analytics and actionable insights, supporting informed decisions, personalized engagement strategies, and strategic growth.&nbsp;&nbsp;<h3 class="heading-node" id="cn9zzkrme" style="text-align: justify">Spend Indicator&nbsp;</h3>Forecasts spending trends using both historical and real-time data, allowing banks to anticipate shifts in consumer behavior. This proactive approach helps optimize merchant campaigns, refine product offerings, and efficiently allocate marketing budgets, ensuring swift responses to market changes and sustained growth.&nbsp;<h3 class="heading-node" id="1gvubmdoy" style="text-align: justify">Spotlight&nbsp;</h3>A robust sales enablement tool that equips bank teams with actionable insights, data-driven recommendations, and tailored talking points for merchant pitches. Leveraging real-time analytics and spend trends, Spotlight helps teams identify relevant merchant segments, personalize outreach, and highlight compelling product offerings.&nbsp;<h3 class="heading-node" id="wxma7s9u1" style="text-align: justify">Merchant Onboarding&nbsp;</h3>Streamlines the addition of new merchants—individually or in bulk—through an intuitive, automated interface. This reduces manual effort, minimizes errors, and accelerates network expansion, increasing the variety of offers available to cardholders and enhancing the card’s competitiveness.&nbsp;<h3 class="heading-node" id="r1o19exr4" style="text-align: justify">Offer Creation &amp; Approval&nbsp;</h3>Enables rapid creation of new offers with AI-driven recommendations for target segments and campaign parameters. This reduces the time and expertise needed to launch campaigns, ensuring offers remain relevant and timely, and allowing banks to respond quickly to market dynamics.&nbsp;<h3 class="heading-node" id="8ses6yinm" style="text-align: justify">Dispatch Management&nbsp;</h3>Simplifies the coordination of campaign collateral, target groups, and schedules, ensuring marketing materials reach the right audience at the right time. Efficient dispatch management supports seamless execution of multi-channel campaigns and maximizes reach.&nbsp;<h3 class="heading-node" id="iu3b1valg" style="text-align: justify">For-You&nbsp;</h3>Delivers personalized, auto-loaded offers to cardholders based on unique behaviors and preferences. By making relevant incentives easily accessible, banks can boost engagement, increase card usage, and foster long-term loyalty. The module also provides daily, tailored insights to bank teams, keeping them proactive and attuned to customer needs—a true guide to smarter banking.&nbsp;<h3 class="heading-node" id="wxlv4ctaq" style="text-align: justify">For-You Impact Reports&nbsp;</h3>Provides detailed analytics on campaign performance, including transaction data, redemption rates, and spending patterns. These insights enable continuous refinement of debit card marketing strategies, helping banks optimize future campaigns for greater effectiveness.&nbsp;Together, these modules transform your debit card program into a dynamic, data-driven engine for growth and customer loyalty.&nbsp;<h2 class="heading-node" id="dx3at5mkx" style="text-align: left">Benefits of our AI-driven Intelligence Layer&nbsp;</h2>The intelligence layer in our Debit Card Stack delivers a host of business benefits for banks and brands, fundamentally reshaping how they operate and engage with customers.&nbsp;Enhanced Customer Loyalty and Engagement via Personalized Experiences - By leveraging transactional data and customer insights, banks and brands can deliver highly relevant offers, rewards, and communications tailored to individual preferences and behaviors.&nbsp;&nbsp;Reduced Churn Rates by Identifying and Addressing At-Risk Customers - The AI-driven prediction models enable early identification of customers who may disengage or reduce card usage. This allows banks and brands to proactively intervene with targeted retention campaigns and personalized incentives, significantly lowering<a class="link" href="https://m2pfintech.com/blog/how-banks-can-retain-and-engage-customers-with-m2ps-attrition-predictor-powered-credit-card-stack/" target=""> churn rates</a>.Improved Marketing ROI with Data-backed Campaign Strategies - Data-driven insights empower marketing teams to design and execute highly targeted campaigns that resonate with specific customer segments.&nbsp;&nbsp;Streamlined Operations &amp; Lower Costs via Automation and Seamless Integration - Automation of campaign management, merchant onboarding, and reporting reduces manual workloads and operational complexities. Seamless integration with core banking and digital platforms ensures smooth workflows and faster execution. These efficiencies lower operational costs by up to 25%, freeing resources to focus on innovation and growth.&nbsp;&nbsp;M2P’s <a class="link" href="https://m2pfintech.com/debit-cards/" target="">Debit Card Stack</a>is wrapped with an AI-driven intelligence layer—gives banks the tools to turn every transaction into a moment of impact. From operational efficiency to customer delight and strategic growth, it delivers the future of debit card programs.&nbsp;&nbsp;Ready to transform your debit card program into a revenue powerhouse?&nbsp;<a class="link Hyperlink SCXW175793267 BCX8" href="https://m2pfintech.com/contact-us/?activeKey=1" target="_blank" rel="noreferrer noopener">Schedule a demo</a> today.&nbsp;

Intelligent Debit Card Stack: Driving Growth and Engagement for Banks

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2023/07/promotion-banner-1.webp" alt="M2P Fintech" title="" id="wx7r0ba8i" width="100%" height="317">Debit cards are pivotal to a bank’s digital payment mix. With minimal credit and regulatory risks involved, they are safe digital payment facilitators that deliver convenient transactions, freedom from debt, and rewards. Banks leverage debit cards for higher customer acquisition, retention, and loyalty while diversifying revenue streams through transaction fees.&nbsp;In India, the number of debit cards in circulation is projected to witness a steady increase of 84.6 million cards by 2028. The total number of debit cards is anticipated to reach an impressive&nbsp;1&nbsp;billion*.<h2 class="heading-node" id="0zxvdvu3r" style="text-align: justify">Need for a Modern Debit Card Solution&nbsp;</h2>Banks today need to keep up with growing customer expectations, advanced technology innovation, and regulatory changes. Though legacy debit card systems have served traditional banks so far, they have limited agility and are high on cost. The restrictions impact their ability to accelerate efficiencies, handle major transaction volumes, and accommodate technology upgrades and innovations. These hinder the bank’s capability to go-to-market quicker with debit cards that support instant upgrades and growth.&nbsp;Investing in a scalable, robust, new-age&nbsp;<a class="link" href="https://m2pfintech.com/blog/say-goodbye-to-hassles-simplify-debit-card-management-with-m2p-fintechs-revolutionary-platform/">debit card management</a>&nbsp;solution that accelerates&nbsp;<a class="link" href="https://m2pfintech.com/blog/debit-card-issuance-101-all-you-need-to-know/">debit card issuance</a>&nbsp;and decreases operational inefficiencies is crucial for banks. But integrating modern debit card management systems into traditional banking infrastructures is no easy feat. Manual data transfers, disparate systems, and limited adaptability can lead to errors and reduced user satisfaction. Integration and migration often involve reliance on multiple vendors which further adds to the confusion and inefficiencies.&nbsp;<h2 class="heading-node" id="w72zpikw1" style="text-align: justify">Comprehensive, Cloud-agnostic Debit Card Stack</h2>Our modern&nbsp;<a class="link" href="https://m2pfintech.com/debit-cards/">Debit Card Management System</a>&nbsp;is a robust, scalable, cloud-agnostic solution that eliminates the need for multiple vendors and serves as a comprehensive one-stop shop for all your debit card issuance and operational requirements. By seamlessly integrating with financial institutions, payment gateways, and third-party services, we deliver enhanced security, lightning-fast transactions, and an unbeatable user experience. While end customers can enjoy unified interface, real-time updates, and top-tier security, banks benefit from seamless operations and quick turnaround times.&nbsp;<h2 class="heading-node" id="eplkua3t4" style="text-align: justify">Key Ancillary System Integrations&nbsp;</h2>Our ability to seamlessly stitch in loyalty programs, personal finance,&nbsp;<a class="link" href="https://m2pfintech.com/blog/all-you-need-to-know-about-building-a-robust-fraud-and-risk-management-frm-system/">fraud and risk management</a>,&nbsp;<a class="link" href="https://m2pfintech.com/blog/recon360-redefining-payment-reconciliation/">reconciliation</a>,&nbsp;<a class="link" href="https://m2pfintech.com/blog/unlock-the-future-of-banking-with-next-gen-core-banking-solutions/">core banking</a>, and&nbsp;<a class="link" href="https://m2pfintech.com/blog/transform-digital-onboarding-with-vkyc/">KYC</a>&nbsp;modules with the debit card management solution sets us apart from our peers. The add-on integrations are seamless with zero lag, and they enhance the value and functionality in addition to creating a personalized and holistic banking experience for the customer.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2023/07/Img_1-1.webp" alt="M2P Fintech" title="" width="100%" height="342"><h3 class="heading-node" id="nxm0zsuql" style="text-align: justify">Loyalty Program</h3>Loyalty programs boost customer lifetime value. When debit card systems are integrated with robust loyalty modules, banks can ensure their valued customers earn rewards and exclusive benefits without any issues. They can personalize offers, offer points, and reward redemption based on debit card usage.<h3 class="heading-node" id="qdxgvzm0u" style="text-align: justify">Personal Finance Management (PFM)</h3>With our user-friendly PFM technology, financial institutions can help their clients set and stick to realistic financial objectives like saving money and paying off debt. The personal financial management module enables users to keep tab on their money, make plans, and get tailored advice.<h3 class="heading-node" id="ktcsgqt3l" style="text-align: justify">Fraud Risk Management (FRM)</h3>Banks can mitigate risks and make informed decisions with our&nbsp;<a class="link" href="https://m2pfintech.com/blog/all-you-need-to-know-about-building-a-robust-fraud-and-risk-management-frm-system/">FRM</a>&nbsp;solutions. Integrating our FRM module provides real-time fraud detection, thus protecting customers and financial institutions.<h3 class="heading-node" id="tdlca3qj8" style="text-align: justify">Access Control Server (ACS)</h3>With our&nbsp;<a class="link" href="https://m2pfintech.com/acs/">ACS</a>&nbsp;system, banks can benefit from enhanced authentication measures that include two-factor authentication. These help to protect against unauthorized access and ensure secure debit card usage for customers.<h3 class="heading-node" id="2q599yge7" style="text-align: justify">Reconciliation</h3>Integrating with&nbsp;<a class="link" href="https://m2pfintech.com/blog/recon360-redefining-payment-reconciliation/">Recon360</a>, our standalone product enables seamless end-to-end reconciliation for transactions, payments, and value-added services. Banks can have greater control over card networks, digital channels, multicurrency, and more. It simplifies exception management, dispute resolution, loyalty tracking, and fund transfers.&nbsp;&nbsp;<h3 class="heading-node" id="ushsikmr2" style="text-align: justify">Core Banking System (CBS)</h3><a class="link" href="https://m2pfintech.com/blog/unlock-the-future-of-banking-with-next-gen-core-banking-solutions/">CBS</a>&nbsp;is the bedrock upon which a bank’s financial services can be built. Layering the debit card management system into the CBS enables complete financial management by streamlining fund transfers through organized and efficient processes.&nbsp;<h3 class="heading-node" id="qvqsoaswy" style="text-align: justify">Know Your Customer (KYC)</h3>Our platform lets you collect, verify, and manage&nbsp;<a class="link" href="https://m2pfintech.com/blog/crack-the-kyc-jigsaw-ease-onboarding-compliance/">KYC</a>&nbsp;information and streamline the onboarding process. The KYC solution ensures regulatory compliance, enhances customer onboarding efficiency, and improves overall customer experience.<h3 class="heading-node" id="t4evco8xo" style="text-align: justify">Switch</h3>The&nbsp;<a class="link" href="https://m2pfintech.com/blog/what-is-a-payment-gateway-and-payment-switch-understanding-the-basics-of-payments-architecture/">payment switch</a>&nbsp;facilitates smooth communication between payment service providers, routing transactions, and processing payments. M2P’s Switch-as-a-Service offers versatile capabilities, including authentication, tokenization, and transaction processing. Its architecture ensures seamless transaction orchestration within the debit card solution.&nbsp;<h3 class="heading-node" id="ljectnvx1" style="text-align: justify">Notifications</h3>M2P integrates with the bank’s Short Message Service (SMS) vendor for customer debit card notifications. It covers various events like successful transactions, limit exceeded, and more. Our real-time notification system aids customers in staying informed.&nbsp;&nbsp;&nbsp;By coupling the above discussed ancillary systems with our debit card stack, we provide a comprehensive and integrated solution that delivers enhanced functionality and increased value for both the customers and the financial institution. The debit card management solution suite can be readily integrated with products individually or used as a stand-alone product, making it a versatile option.&nbsp;<h2 class="heading-node" id="fx5l17msw" style="text-align: justify">What Makes our Debit Card Solution Unique?&nbsp;</h2><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2023/07/img_2.2-1-1.webp" alt="M2P Fintech" title="" width="100%" height="230"><h3 class="heading-node" id="e4cnhg0y8" style="text-align: justify">Plug-and-Play Architecture</h3>Our approach is not one-size-fits-all. We empower banks to customize and shape the system according to their unique preferences and workflows. Moreover, our add-on products further enhance the debit card management system’s capabilities, with full customization options for cherry-picking functionalities that align with the institution’s goals, ultimately elevating the overall customer experience. This comprehensive approach sets us apart, making our debit card solution the first of its kind.&nbsp;<h3 class="heading-node" id="vg5mi011s" style="text-align: justify">Smooth Third-Party Integrations</h3>Our system is built on a foundation of modularity and microservices, allowing seamless integration with both in-house and external services, including essential systems like CRM. The heart of our approach lies in our&nbsp;<a class="link" href="https://m2pfintech.com/blog/api-the-power-that-drives-new-age-banking-ecosystems/">API</a>-based approach, which ensures smooth and uninterrupted interactions with third-party integrations, particularly emphasizing the significance of CRM and the power of omnichannel engagement tools. By embracing this cohesive ecosystem, each component works harmoniously together, enriching the overall experience for users.&nbsp;<h3 class="heading-node" id="m1lao4e6i" style="text-align: justify">Diverse Banking Platforms</h3>Our debit card management system facilitates seamless interactions with diverse banking platforms, enabling a unified experience for customers across&nbsp;Kiosk, POS, IVR,&nbsp;ATM, online banking, and mobile apps. Our versatile architecture ensures smooth data exchange and synchronization, streamlining operations and enhancing customer convenience. With us, banks can deliver a cohesive and user-friendly banking experience, thus maximizing customer satisfaction.&nbsp;<h3 class="heading-node" id="1rc7qkc3z" style="text-align: justify">Safety, Efficiency, and Reliability</h3>Banking can be made easier with increased safety, instantaneous efficiency, and decreased downtime. Our Microservices-based strategy is both flexible and robust, while our high-performance, distributed streaming infrastructure guarantees rapid data flow. You can relax knowing that any potential risks to your financial system have been mitigated and that errors and downtime have been kept to a minimum.&nbsp;<h2 class="heading-node" id="ilmu5qvhx" style="text-align: justify">Opportunities and Possibilities&nbsp;&nbsp;</h2>The future of debit card management holds innovative solutions. Akin to the versatility of AWS, our revolutionary platform empowers banks with intuitive drag-and-drop functionality, granting unparalleled autonomy to perform functions freely.&nbsp;Our debit card management system is about to set new standards with state-of-the-art AI-driven fraud detection and security protocols that mitigate risks in real time. By leveraging blockchain-based measures, we ensure an impregnable fortress for data and transactions, fostering unshakable trust within the digital ecosystem.&nbsp;And that’s not all.&nbsp;&nbsp;We take customer experience a step further with partnerships with an extensive array of services and financial products. This open ecosystem unlocks limitless opportunities, enabling banks to curate a truly personalized and unparalleled banking experience.&nbsp;Supercharge your debit card management system and get ahead of the competition <a class="link" href="https://m2pfintech.com/contact-us/?utm_source=mainblog&amp;utm_medium=blg&amp;utm_campaign=july">Talk to&nbsp;M2P today!</a>*<a class="link" href="https://www.statista.com/forecasts/1150250/debit-cards-in-use-forecast-in-india">Number of debit cards in India 2013-2028 | Statista</a><a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://m2pfintech.com/newsletter/" target="_blank" rel="noreferrer noopener">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox.Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.

Elevate your Banking Operations with our Integrated Debit Card Management System

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2023/05/hero-banner-2.webp" alt="M2P Fintech" title="" id="fudvus1lb" width="100%" height="253">The pandemic changed the world as we know it, and banking was no exception.Customers began preferring mobile-first, secure, personalized, and digital payment methods over direct ones to transact, and banks had to adapt to survive.Traditional banks had to find efficient ways to drive customer experience and security. They embraced digital transformation rapidly and implemented new technologies to offer customers a seamless banking experience.Banks had to ensure that their Debit Card Management Systems (DCMS) were equipped to handle personalization, security, and the surge in usage. They had to adopt measures such as fraud detection and prevention systems, real-time transaction monitoring, and enhanced security protocols to ensure the safety of customer data.But running a debit card operation can be a challenging task for banks. Pressure from evolving customer preferences, competition from contactless payment modes,&nbsp; and evolving regulatory changes severely affect the debit card landscape. Legacy banking systems are plagued by cost and effort bottlenecks that further impact the operational efficiency and profitability of banks.Solution: Next-gen Debit Card Management System&nbsp;To survive and thrive, banks need to modernize their core debit card infrastructure with futuristic, scalable, and innovation-friendly technology. Modern Debit Card Management Systems transform the way banks handle debit card operations. From super-quick transaction speed, personalized customer experiences, to enhanced security features and seamless integrations, modern debit card platforms are reshaping the way banks manage debit cards.Before going head-on into what DCMS is and how it can improve efficiency, let’s take a quick trip down memory lane.<h2 class="heading-node" id="o2c1947a5">Debit card, over the years</h2>Debit cards have always been a ubiquitous part of the digital financial ecosystem enabling inclusive access to everything from subsidies, disbursals, remittances, bill payments, and more. It is widely used for various transactions such as ATM withdrawals, POS purchases, and online payments.&nbsp; Factors like freedom from debt, convenient card-based payment features, and rewards in the form of cashback have driven the shift in customer behavior towards debit cards. The security, efficiency, and convenience offered by debit cards played a vital role in India’s journey toward a cashless economy.India's debit card journey started in the late 1980s with technological advancements. SBI Cash Plus card was launched in 1987, followed by Electronic Funds Transfer in 1994. INFS launched in 1997, and in 2000, RBI introduced two-factor authentication for online transactions. Two-factor authentication for online transactions using debit cards came in 2010. RuPay debit card was launched in 2014, and demonetization in 2016 boosted debit card usage.<h3 class="heading-node" id="2y29tx40t">Post 2020</h3>During and after the pandemic, <a class="link" href="https://m2pfintech.com/blog/rise-of-wearables-in-payments-and-banking/">wearables</a> such as bracelets, rings, and watches linked to debit card accounts served as a safe, contactless way to transact. These wearables use <a class="link" href="https://m2pfintech.com/blog/nfc-payments-simplifying-payment-space/">Near Field Communication</a> technology to process transactions in real-time, making payments quickly and easily.<h3 class="heading-node" id="kbveoma2c">Fast forward to 2023</h3>As of January 2023, there were over 945 million active debit cards in India. Industry experts predict that the usage of debit cards in the country will continue to grow, with an estimated increase of 84.6 million cards by 2028.Banks issue various <a class="link" href="https://m2pfintech.com/blog/debit-card-issuance-101-all-you-need-to-know/">types of debit cards</a> based on the payment platform, technology, and usage. They offer banks an excellent opportunity to cater to diverse needs and expand their customer base.But, here comes a crucial question.Are banks using the right debit card stack?You’ll know if you continue reading.Traditional banks use legacy debit card management systems with limitations that inhibit the capability of the bank to innovate, scale, and grow. Here’s a quick look into the bottlenecks that hinder banks from delivering the best experience to customers.<h2 class="heading-node" id="yhwpo2fqf">Bottlenecks in legacy DCMS</h2><ul class="list-node" id="8q6zo3njp"><li>Scalability can be a significant issue since traditional systems are monolithic and difficult to scale horizontally.</li><li>Use of multiple vendors for different stages of the debit card management process leads to delays in the card issuance process and quality control issues.</li><li>High maintenance costs are a key problem faced while using a traditional DCMS, as they are complex and require additional resources and time-consuming operations.</li><li>Inflexibility of legacy systems causes delays in system upgrades and makes it challenging for banks to keep up with technological advancements.</li><li>Lack of integration between systems leads to delays, errors, and fraud.</li></ul>To overcome these bottlenecks, banks need to transition to modern and innovative DCMS, which provides optimal customer experience, increases competitiveness, and growth.<h2 class="heading-node" id="jtcuynv48">Traditional vs. Modern Debit Card Management System</h2><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2023/05/banner-2.webp" alt="M2P Fintech" title="" width="100%" height="253">The traditional DCMS was limited in terms of personalization, accessibility, the application process, transaction limits, alert notification, and security. However, with the advancements in technology and changing customer expectations, modern DCMS has transformed the banking experience.Modern DCMS offers a greater degree of personalization with options to choose card designs, transaction limits, and even reward programs that suit the needs of customers. Additionally, they offer more accessibility via mobile apps and online platforms, allowing customers to easily manage their accounts and track their expenses.<h2 class="heading-node" id="j61fjxrw3">Modern debit card platform: Introducing M2P DCMS</h2>M2P DCMS is a 360° card management solution that offers fast, scalable, and customizable debit card capabilities, including product setup, card issuance, inventory management, EFT switch, and card management services.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2023/05/banner-3.webp" alt="M2P Fintech" title="" id="fu8fkz06u" width="100%" height="203"><h3 class="heading-node" id="mnpwao2m5">Key features</h3><ul class="list-node" id="irafdwc04"><li>Robust API for platform integration</li><li>Seamless onboarding</li><li>Personalized rewards program</li><li>Effective Personal Finance Management (PFM)</li><li>Hassle-free reconciliation &amp; settlement</li><li>Intelligent Access Control Server (ACS) System</li><li>Inclusive set of inbuilt reports &amp; dashboards</li><li>Inbuilt security &amp; compliance</li></ul><h3 class="heading-node" id="bez8ah3y3">Seamless API integrations</h3>Our API-driven DCMS offers a flexible and scalable platform for banks to innovate and adapt to changing customer needs and market conditions.&nbsp; Seamless API integration and communication enable easy integration with third-party services, namely Personal Financial Management (PFM) tools, fraud detection software, and loyalty programs. API integration plays a vital role in enabling the following.<ul class="list-node" id="1mln0fnna"><li>Real-time data exchange</li><li>Automated workflows</li><li>Streamlined processes</li><li>Improved data accuracy</li><li>Better customer experience</li></ul>With API integration, customers can access their account data and perform transactions via different modes, namely online portals, and mobile apps. They can also receive real-time notifications of their account activity, namely purchases, withdrawals, and balance updates. Banks are allowed to enhance their offerings and create more personalized experiences for their customers.<h3 class="heading-node" id="8s9tdho6k">Hyper-personalization</h3>Tailoring offers and services to customers based on individual preferences, spending patterns, and other relevant data is very important. It allows banks to create a more personalized customer experience which in turn improves customer satisfaction, loyalty, and engagement. This helps banks to detect and prevent potential security threats and fraudulent activity in real-time. With modern DCMS, banks can take proactive measures to prevent fraud and ensure the security and safety of customer funds.<h3 class="heading-node" id="1xgxx92xc">Security</h3>To deliver differentiated card programs with the utmost security, banks need an advanced DCMS.&nbsp; The security features must be sophisticated to thwart fraud and cyber-attacks. This is where modern DCMS comes in, offering a range of advanced security features such as the following.<ul class="list-node" id="rr9fxmt9h"><li>Multi-factor authentication</li><li>Encryption</li><li>Tokenization</li><li>Real-time fraud detection</li><li>AI/ML algorithms</li></ul>These systems give users more control over their accounts and enable them to set up alerts and notifications for any suspicious activity, further enhancing the security of their transactions.<h3 class="heading-node" id="3d66b1ndk">Scalability</h3>As the number of debit card users continues to grow, it’s important for the system to keep up with the increasing volume of transactions. Modern DCMS offers a highly scalable solution that can easily adapt to accommodate the growth in users and transactions. Advanced technology and architecture such as cloud computing, microservices, and distributed systems are efficient and reliable even as the number of users rises. This scalability ensures that customers can perform transactions without experiencing delays or system downtime, resulting in a seamless and satisfactory user experience.<h3 class="heading-node" id="hqqr6bwsj">Launching multiple products with quick TAT</h3>CMS offers banks and financial institutions faster turnaround time (TAT) for launching new debit card products with innovative features and benefits. Through advanced technology and flexible APIs, DCMS can integrate new products and services into their systems quickly, helping banks to cater to their customer’s evolving needs effectively. This not only keeps banks ahead of the competition but also ensures that customers have access to a wide number of debit card options resulting in faster TAT and greater loyalty and satisfaction.<h2 class="heading-node" id="lbq5vn0ay">Why M2P Debit Card platform?</h2>With market-winning features and benefits, M2P DCMS is designed to enhance customer experience and operations for banks. &nbsp;Our agile, cloud-agnostic, cutting-edge platform comes with a modular event-driven architecture for maximum impact.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2023/05/banner-4-1.webp" alt="M2P Fintech" title="" width="100%" height="314"><h3 class="heading-node" id="sls36a9b0">Integration</h3>M2P offers an API-first technology stack that ensures seamless integration across all apps and web portals. Our aim is to offer a fully customizable solution that meets the unique needs of each client.<h3 class="heading-node" id="9x0ejowps">Time-to-Market</h3>We offer end-to-end solutions and in-house capabilities to help you launch your debit card program 5x faster than the competitors. Our streamlined process ensures minimal dependencies, which allows to get your product to market quickly and efficiently.<h3 class="heading-node" id="o9mo79wcc">Cloud Agnostic</h3>Our platform is designed with a cloud-native and cloud-agnostic approach, utilizing the latest micro-services architecture and low code development to ensure a modern and future-proof solution for our clients.<h3 class="heading-node" id="7v6i0oki1">Modular Event-driven Architecture</h3>Our composable architecture enables banks to run multiple programs concurrently. With this architecture, banks can efficiently manage and scale various programs while ensuring data privacy and security for all parties involved.Want to know more about deploying a Debit Card Management Solution?Reach out to us at <a class="link" href="mailto:business@m2pfintech.com">business@m2pfintech.com</a>.<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://m2pfintech.com/newsletter/" target="_blank" rel="noreferrer noopener">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox.Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a> for insightful fintech bytes curated for curious minds like you. &nbsp; &nbsp; &nbsp;

Simplify Debit Card Management with M2P's Revolutionary Platform

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/07/Creatives-for-Debit-Cards-blog_1M-1.webp" alt="M2P Fintech" title="" width="100%" height="284">Debit cards are a very critical part of the payment ecosystem. As of January 2022, there were over 940 million active debit cards in India. Averaging a transaction value of 3.5 trillion Indian Rupees per month, the volume is much higher than that of credit cards.Highly secure, debit cards are super easy and convenient to use. All you need to do is enter the PIN (Personal Identification Number) or tap the debit card for quick cashless transactions. As the debit cards are linked to bank accounts, they use existing account balances, so there is no question of falling into debt or paying interest charges. In fact, you can also keep track of spending and maintain a record of all your expenditures.<h2 class="heading-node" id="b7bd">What are debit cards?</h2>Debit cards are payment cards that are linked to bank accounts. They are issued by banks and NBFCs to individuals and corporate entities. And can be used for in-store and online payments, fund transfers, and cash withdrawals. The amount required for transactions must be in the cardholder’s bank account at the time of the transaction and will be transferred directly from that account to the recipient’s account in real-time.Here are the key components of a debit card.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/07/Creatives-for-Debit-Cards-blog_3M.webp" alt="M2P Fintech" title="" id="5csx15muw" width="100%" height="284"><h2 class="heading-node" id="da17">Types of debit cards</h2>Banks and NBFCs issue different types of debit cards. They are classified based on payment platform, technology, and usage.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/07/Creatives-for-Debit-Cards-blog_2M.webp" alt="M2P Fintech" title="" id="tae1ugzin" width="100%" height="284"><h3 class="heading-node" id="9d76">Payment platform</h3>·&nbsp;Visa Debit Card-Debit cards that use the VISA card network·&nbsp;MasterCard Debit Card-Debit cards that use MasterCard network·&nbsp;RuPay Debit Card-Debit cards that use the RuPay network established by the NPCI (National Payments Corporation of India)<h3 class="heading-node" id="4bba">Technology</h3>·&nbsp;Contactless Debit Card&nbsp;-Debit cards that are encrypted with Radio Frequency Identification (RFID) or&nbsp;<a class="link au mn" href="https://m2pfintech.com/blog/nfc-payments-simplifying-payment-space/" rel="noopener">Near-field communication (NFC)</a>&nbsp;technology are contactless debit cards. There is no need to hand over the card at the POS terminal physically. Just a wave or tap will do.·&nbsp;Chip &amp; Pin Debit Card- Debit cards inbuilt with a chip that helps store and transact data in an encrypted format are called Chip &amp; Pin debit cards. Transactions happen here with the help of a PIN (Personal Identification Number).·&nbsp;Magnetic Stripe Debit Card- Debit cards that come with a magnetic band that is swiped past its reading head while a transaction takes place is a magnetic stripe card.<h3 class="heading-node" id="7b59">Usage</h3>·&nbsp;Prepaid Debit Card-&nbsp;Prepaid debit card is pre-equipped with a fixed amount of money to spend and can be reloaded if required.·&nbsp;Virtual Debit Card-&nbsp;This is a digital debit card that helps pay for online purchases. They can be used through mobile banking applications.·&nbsp;Disposable Debit Card- This is a virtual debit card that can be created instantly. They are most suited for one-time online transactions.·&nbsp;International Debit Card-&nbsp;This debit card is used to make payments and cash withdrawals overseas.·&nbsp;Business Debit Card- Corporate entities can provide debit cards to their employees to make business purchases and cash withdrawals.<h2 class="heading-node" id="f613">RBI directive on debit cards</h2>Effective 1 July 2022, RBI brought in the following regulations for debit card issuance. Banks and NBFCs must strictly adhere to the directives.· Non-banking financial companies (NBFCs) can issue debit cards virtually or physically after obtaining approval from the RBI.· Banks shall only issue debit cards to customers holding savings/current accounts. Issuance of debit cards to cash credit/loan account holders is prohibited.· Banks shall not force customers to avail the debit cards. However, if a customer does not want a debit card, they cannot be denied other services from the bank.· Banks should develop a comprehensive debit card issuance policy and get approval from their boards and RBI. Subsequently, banks must roll out debit cards per this policy.· Banks must provide options for disabling/blocking the form factor via internet/mobile banking, IVR, SMS, and/or other modes.· In place of plastic debit cards, Scheduled Commercial Banks can issue other form factors after obtaining explicit consent from the customer.In addition to the above regulations, RBI stated, “It will not preclude the banks from linking the overdraft facility provided along with Pradhan Mantri Jan Dhan Yojana accounts with a debit card.”<h2 class="heading-node" id="1f7e">Why banks and NBFCs issue debit cards?</h2>Issuing debit cards provides several benefits to banks and NBFCs. Key advantages are listed below.· Improve customer retention and engagement· Increase review through— Higher cross-selling opportunities— Contextual conversion of transactions into pay later loans· Removes NPA issues, as no interest or repayment charges are levied· Promotes digital transactions and&nbsp;<a class="link au mn" href="https://m2pfintech.com/blog/fintech-a-catalyst-for-financial-inclusion/" target="_blank" rel="noopener ugc nofollow">financial inclusion</a>· Holds a moral compass on enabling accountability, budgeting, and spending within means<h2 class="heading-node" id="8bec">Issues in legacy card issuance platforms</h2>Gone are the days when banks issued debit cards using legacy infrastructure platforms. While the issuer’s focus is on catering to the needs of a versatile demographic with quick and customized card programs, legacy platforms are a huge hurdle. The legacy systems limit the agility and flexibility required to scale up multiple use cases, customize personalized card experiences, and quick go-to-market speed.It takes several months or even a year to set up a card program, which causes a lag in launching the product. Thus, businesses suffer from increased cost and effort and grapple with the ability to offer consumers the best digital card experience.<h2 class="heading-node" id="6462">Modern APIs to simplify debit card issuance</h2>An&nbsp;<a class="link au mn" href="https://m2pfintech.com/blog/api-the-power-that-drives-new-age-banking-ecosystems/" target="_blank" rel="noopener ugc nofollow">API</a>-first card issuing platform helps issuers develop unique debit card solutions customized to consumer expectations and business needs. The platform is hosted on a cloud infrastructure that accommodates scaling, as the Application Programming Interfaces (APIs) are amenable to changes in business logic and new use cases.<h2 class="heading-node" id="97ab">Boost GTM with our debit card ecosystem</h2>Using our API-based card platforms, issuers can go to market(GTM) with a full-fledged debit card program within weeks. We provide a holistic debit card ecosystem that encompasses everything right from applying for&nbsp;<a class="link au mn" href="https://m2pfintech.com/blog/the-bin-migrationpreparing-for-8-digit-bins/" target="_blank" rel="noopener ugc nofollow">BIN</a>, card issuer processing, identifying a card printer and fulfillment supplier, mobile wallet&nbsp;<a class="link au mn" href="https://m2pfintech.com/blog/how-does-payment-tokenization-work/" target="_blank" rel="noopener ugc nofollow">tokenization</a>, and a payment scheme contract. We also possess our own card switch on the issuer side (for routing transactions) and&nbsp;<a class="link au mn" href="https://m2pfintech.com/blog/why-is-risk-based-authentication-rba-critical-for-banks/" target="_blank" rel="noopener ugc nofollow">ACS</a>&nbsp;system (authentication gateway), which are features most other API providers do not have.Issuers can build a unique customer experience using custom controls, unique data-based transaction authorization, and issue virtual and disposable cards. APIs also help drive actionable, real-time transaction data to drive insights and program improvements.We power comprehensive program management that cuts across core issuing, processing, technology with mobile-first API-based infrastructure, and back office operations that include recon and chargeback processing. We also provide support for marketing and customer service via a chatbot interface. All these programs are quite flexible, so issuers may opt-in based on their level of readiness and level of complexity in card processing, technology, operation, risk management, and customer service.Want to know more about debit card issuance?Write to us at&nbsp;<a class="link au mn" href="mailto:business@m2pfintech.com" target="_blank" rel="noopener ugc nofollow">business@m2pfintech.com</a><a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Debit Card Issuance 101 - All You Need To Know

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-8-7.webp" alt="M2P Fintech" title="" width="100%" height="253">The Reserve Bank of India (RBI) has promulgated new directives for credit and debit card issuance and conduct for 2022. The new guidelines are intended to protect the interests of retail customers. These norms are effective from July 1st, 2022.The directions on credit cards apply to all Scheduled Banks and all Non-Banking Financial Companies (NBFCs) operating in India. Yes, RBI has now opened a window for NBFCs to issue credit cards with prior approval from the regulator. Let us be clear here that the new regulations on credit cards do not apply to Payments Banks and State/District Central Cooperative Banks. On the other hand, the rules concerning debit cards apply to every bank operating in India.According to the new guidelines, commercial banks with a net worth of over Rs 100 crore can issue credit cards, either independently or by integrating with other card-issuing banks/NBFCs. Regional rural banks (RRBs) are now authorized to issue credit cards by partnering with their sponsor bank or other banks. Non-banking financial companies (NBFCs) can issue debit cards, credit cards, charge cards, or other similar products virtually or physically only after obtaining approval from the RBI.<h2 class="heading-node" id="0d03" style="text-align: justify">Key directives on credit cards</h2><ol class="list-node" id="3lsobeyqe"><li>RBI strictly prohibits banks from issuing unsolicited loans and cards or upgrading an existing loan/card without explicit consent from the customer/cardholder. Furthermore, upon nonadherence, banks or the card-issuers shall not only reverse charges but also pay a penalty of twice the value of the charges.</li><li>If the unsolicited cards are misused before reaching the customer, the card issuers shall be solely responsible for the losses incurred due to the misuse.</li><li>Written consent from the customer is required to issue or upgrade a credit card. Banks can accept digital consent if the customer cannot provide written consent; however, RBI must be notified.</li><li>When a cardholder raises a dispute on a transaction as ‘fraud,’ the card issuers must not charge on the transaction until the issue is settled.</li><li>Card issuers shall quote different Annualized Percentage Rates (APR) on credit cards for retail purchases, cash advances, balance transfers, and late payments or non-payment of the minimum amount due.</li><li>The card issuers should not impose any hidden charges while issuing credit cards. For example, EMI conversion with interest shall not be disguised as no-cost or zero-interest EMI.</li><li>For the closure of existing credit cards, the card issuers must honor the request within seven working days, subject to payment of all dues by the cardholder. If the issuer fails to complete the process within the given time frame, Rs.500/day penalty shall be imposed.</li><li>With respect to recovering debts, card issuers and their agents must not resort to intimidation or harassment. The lenders shall adhere to the fair practices code and avoid any verbal or physical harassment against any person, publicly humiliating and/or intruding upon the privacy of the customer’s family members and friends.</li><li>The card issuers shall limit the disclosure of customer information to the DSAs/DMAs/recovery agents. Card issuers must release only information that the agents require to discharge their duties and abstain from disclosing additional personal information. Also, the card issuers should ensure that customer information is not misused during credit card marketing.</li><li>Card issuers can report a credit card account as “past due” to CIBIL, CRIF, or others only if the amount remains unpaid for more than three days.</li></ol><h2 class="heading-node" id="e739" style="text-align: justify">Key directives on debit cards</h2><ol class="list-node" id="70pzbghi7"><li>Banks shall only issue debit cards to customers holding savings/current accounts. Issuance of debit cards to cash credit/loan account holders is prohibited.</li><li>Banks shall not force customers to avail the debit card. If a customer does not want a debit card, he/she cannot be denied other services from the bank. The debit card issuance should not be linked to the availment of other benefits from the bank.</li><li>Banks should develop a comprehensive debit card issuance policy and get approval from their boards and RBI. Subsequently, banks must roll out the debit cards per this policy.</li><li>Banks must provide options for disabling/blocking the form factor via internet/mobile banking, IVR, SMS, and/or other modes.</li><li>In place of plastic debit cards, Scheduled Commercial Banks can issue other form factors after obtaining explicit consent from the customer.</li></ol>In addition to the above regulations, RBI states, “It will not preclude the banks from linking the overdraft facility provided along with Pradhan Mantri Jan Dhan Yojana accounts with a debit card.”<h2 class="heading-node" id="b31d" style="text-align: justify">Directives for Co-branded cards</h2><ol class="list-node" id="9heafrx6i"><li>Co-branded debit/credit cards should indicate that they have been issued according to the co-branding arrangement.</li><li>A co-branding partner shall not market the card as its product. In addition, the card issuer’s name must be explicit on the cards.</li><li>The co-branding arrangement should be in accord with the card issuer’s board-approved policy.</li><li>Card issuers are accountable for the acts of the co-branding partner.</li></ol>For co-branding agreement between banks and NBFCs for credit cards, RBI states, “NBFCs, which desire to enter into a co-branding arrangement for issue of credit cards with a card-issuer, shall also be guided by the Guidelines on the issue of Co-Branded Credit Cards contained in the respective Master Directions applicable to NBFCs, as amended from time to time.”For more clarity on credit card and debit card issuance, write to us at&nbsp;<a class="link au mr" href="mailto:business@m2pfintech.com" target="_blank" rel="noopener ugc nofollow">business@m2pfintech.com</a>.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox.Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

RBI’s New Directives for Credit/Debit Card Issuance

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-8-9.webp" alt="M2P Fintech" title="" width="100%" height="358">Did you know that your payment card could be your best brand ambassador?It doesn’t matter whether you are a business, Non-Banking Finance Company (NBFC), or a bank. You can issue prepaid cards, credit cards, and debit cards that will help drive brand loyalty and revenue.Wonder how?Simple. By customizing payment cards.<h2 class="heading-node" id="be40" style="text-align: justify">Why is payment card design important?</h2>Bland, run-of-the-mill cards lack soul. They do not call or speak to customers on a subconscious level and hence do not elicit usage.On the other hand, adding a personalized twist to cards enhances the emotional bond between the cardholder and the issuer. Card customization boosts customer acquisition, retention, transaction frequency, and value.Consumers worldwide prefer card issuers that deliver cool customized cards with family/pet portraits or pictures of their choice. But businesses and banks need to remember that whatever the design personalization may be, certain standardized elements need to be consistent across cards.<h2 class="heading-node" id="1bc2" style="text-align: justify">Design standardization parameters</h2>Here are some basic parameters that we need to adhere to while designing standard yet customized payment cards.<h3 class="heading-node" id="2149" style="text-align: justify">Card size requirements</h3>It goes without saying, card design starts with opening an empty artboard. And the next step is deciding the size of the payment card. Here are some standardized card dimensions.<ul class="list-node" id="gbcsqonb1"><li>Width and height of card: 85.60 mm x 53.98 mm (3.370 in × 2.125 in)</li><li>Radius of corners: 3.175 mm, in accordance with ISO/IEC 7810#ID-1 standard</li><li>Overall breathing space: 3 mm</li></ul>The size is all set!<h3 class="heading-node" id="aa47" style="text-align: justify">Types of design</h3>Payment card design can be classified into three types.· Abstract· Conceptual· Logo-basedAbstract — Creating a payment card with shape, form, color, and gestural marks.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/two.webp" alt="M2P Fintech" title="" id="ari13g4jx" width="100%" height="358">Conceptual&nbsp;— Designing based on a particular concept such as gift, meal, travel, teenagers usage, and so on.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/three.webp" alt="M2P Fintech" title="" id="iosfe6k87" width="100%" height="358">Logo-based&nbsp;— Here, the designer needs to stick to the bank or card network norms and design criteria. In these cases, the requirement comes with a standard design opportunity based on the client’s brand logo and color palette.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/one.webp" alt="M2P Fintech" title="" id="2ak8lsd0m" width="100%" height="358">Now, let’s check out key elements that need to be present in payment cards.<h2 class="heading-node" id="e02b" style="text-align: justify">Elements of a payment card</h2>Any credit, debit, or prepaid card contains certain components that are crucial to establish identity and security, and enable payment processing. Card issuers cannot compromise on these element placements at any point in time.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-9-5.webp" alt="M2P Fintech" title="" width="100%" height="358">Front side of a card&nbsp;<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-10-5.webp" alt="M2P Fintech" title="" width="100%" height="358">Backside of a card1. Issuing bank logo or nameThe issuing bank is the bank that provides network branded payment cards to the customers. The issuing bank follows stipulated norms for logo placement on the card and the norms vary from one card network to another.2. EMV chipThe tiny metal chip that looks like a sim card is called the EMV Chip. EMV (Europay, MasterCard, and Visa) is a global standard for credit and debit payment cards based on chip card technology.The EMV chip is a square metal chip placed on the front side of the payment card. It stores sensitive information and is a crucial security enabler. Hence no other element should be placed on the corresponding space at the back of the card. The cardholder should make sure that no damages are done to the chip as it contains a critical security code.3. Contactless iconThe Wi-Fi symbol or NFC symbol on the card’s front side is the contactless icon. This icon facilitates contactless payments without entering the Personal Identification Number (PIN) on Point Of Sale (POS) machines.4. Card network logoRuPay, Visa, and MasterCard are some of the popular card networks in India. They connect the issuing bank with the acquiring bank to facilitate online transactions. It is mandatory to place their logos on the card.5. Cardholder nameThe cardholder's name can be printed in two ways on the card. It could be embedded via embossed printing or indenting printing to provide a personalized touch and inlay feel. If the card is provided in an instant issuance process, then the cardholder's name cannot be displayed.6. Magnetic stripeThe grey magnetic stripe at the back of the card stores all the sensitive information. It can be read-only through a specialized card reader machine that receives payments. As per International Organization for Standardization (ISO) standards, the magnetic stripe should be placed only on the backside, in either the upper or lower position.7. Card numberThe most sensitive data on the payment card is the 14–19 digit card number. These unique series of digits help the cardholder make successful online purchases by identifying the account with the card-issuing bank. The card number can be on the backside if embedded via indenting printing, but for embossed printing, the card number should be placed only in the front.8. Card product typeEvery card has its product category name, like Platinum, Signature, Business, and Classic, to name a few. The card category can be printed on both the front and backside as per card network norms. Each category comprises specialized features and offerings that are defined by their issuing banks. This category name should be clearly printed on the card.9. Validity dateSome cards require both the issuing date and expiration date to be printed. And some contain only the expiry date. These dates help cardholders understand the validity duration of their cards. Banks track these dates and upon expiration, they send a new card to the cardholder's mailing address.10. Security codeSecurity code is also referred to as Card Verification Value (CVV), Card Identification (CID), Card Verification Code (CVC), or Card Security Code (CSC). The security code is included in the payment card to provide an additional layer of security for seamless online shopping. It is usually printed on the backside of the card and alongside the signature panel, based on the CVV type.11. HologramThe hologram proves that the card is authentic and not a duplicate one. Some of the card issuers place their holograms on the front side of the card.12. Signature panelThe signature panel comes into play whenever there is a suspicious transaction. It is usually placed on the back of the card. Businesses can always match the signature on the card with the actual signature of the cardholder to check authenticity. Every cardholder must sign on the signature panel.13. Bank detailsGenerally, the contact number of the issuing bank’s call center is included in the card. This number is intended to be of quick help if the card is not working or needs to be blocked. The issuing bank address is also displayed to help in case of a lost card, where the finder can deliver the card to the respective bank. The banks also include their terms and conditions on the card.Apart from the above-mentioned mandatory elements, card-issuing banks and businesses need their branding elements to present on the card. That’s when end customers will relate to and engage with the issuing business.So, personalizing is not just for end customers. In fact, it's more of vanity for them.&nbsp;But for card issuer banks and businesses, customization is critical.<h2 class="heading-node" id="bc67" style="text-align: justify">How we enable customized card issuance?</h2>Issuing visually attractive and customized payment cards are non-negotiable to gain consumer loyalty and brand recall. We at M2P understand how imperative it is for card issuing companies and banks to deliver innovatively designed, and customized payment cards.That’s why we co-create white-labeled and co-branded card issuance and personalization solutions for banks, NBFCs, and online businesses. Here’s how we help our client partners issue and manage customized payment cards for their customers.By fusing business requirements, customer expectations, and innovation, we deliver white-labeled and co-branded card designs that speak to the end customer. Our full-fledged, mobile-first, customizable API stack enables hassle-free onboarding and the <a class="link" href="https://m2pfintech.com/blog/know-your-customer-kyc-the-need-for-authentication/">Know Your Customer (KYC) process</a>. We also deliver limit configuration, inbuilt security and compliance, and end-to-end support from design to dispatch.We drastically expedite card issuance time and businesses can go to market with customized cards within days. Our cards are <a class="link" href="https://m2pfintech.com/blog/pci-dss-the-payments-armour/">PCI DSS</a>, ISO 27001, and AICPA SOC 2 compliant with centralized security updates, monitoring, patching, and remediation features. Our in-house token generation platform delivers network-branded tokenization solutions that manage the token life cycle.Leveraging our vast experience in issuing cards worldwide, we’ve put together a checklist you need to tick off before designing payment cards.Here you go.<h2 class="heading-node" id="4947" style="text-align: justify">Tick off the card design checklist</h2>✔️Fix the print-specific CYAN, MAGENTA, YELLOW, and KEY (CMYK) color model, to get the right colors on the card.✔️The position of the bank logo/name should be fixed as per the issuing bank’s choice.✔️Make sure that no elements are placed behind the EMV chip area.✔️Use Sans Serif font for card numbers, validity date, and cardholder name.✔️Standard size and alignment must be followed for hologram, magnetic stripe, card network logo, and EMV chip.✔️Stick to the type of design your client prefers, be it abstract, conceptual, or logo-based designs.The overall look of the card should be monitored and optimized keenly, without leaving any gap in the design front. But you can also have some fun and play around with the position and alignment of elements that are not expected to follow fixed norms. But ensure you are in line with the client’s requirements.The purpose of every card differs, that is why designers should bring out the right emotions through the right design.So, what are you waiting for?Go ahead and design customized payment cards for your customers.Need help? Want to know more about designing payment cards across card networks? Or need in-depth network-specific guidelines for design?Write to us at&nbsp;business@m2pfintech.com.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Payment cards design made simple: Here’s what you need to know?

Ready to Sneak Peek into Global Cashless Societies

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-8-16.webp" alt="M2P Fintech" title="" width="100%" height="610"><blockquote class="block-node" id="taxe2h50t">UPI transactions clock 1.61 billion transactions worth Rs 2.98 trillion in AugustDigital payments up by 23% with transactions valuing at a record high of $113.4 Trillion</blockquote>Source- Business Standard<blockquote class="block-node" id="osu78ucl8">India will provide approx. 2.2% of the world’s digital payment by 2023 — Pwc &amp; PCI</blockquote>Amazing right! In the race between digital payments vs. cash, the former is definitely taking the lead. Right from a cash-dependent economy to cashless transactions, we slowly see the shift. This trend is now fueled by the pandemic, COVID-19. Starting right from cards to UPI, digital payments have taken over in both online and offline methods. Nevertheless, UPI payments are setting up a record high as 1.61 billion transactions.But this is not the first time that digital payments have seen a spike in our country. The history-defining move of Demonetization brought digital payments to the fore. Many opened bank accounts or started using their bank accounts for depositing their cash reserves. Incidentally, it also prompted many to dust their debit cards.Soon, several incentives and schemes were introduced to encourage this transition. Also, the year 2016 saw a significant milestone with the introduction of UPI in August. Coupled with the availability of the internet, digital payments had the right boost. Starting from grocery stores to street vendors, UPI, and other modes of digital payments had taken root.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-10.webp" alt="M2P Fintech" title="" id="ah9a6k969" width="100%" height="610">It was a great learning curve, with many technology players coming to the forefront. Innovating payments and user experience became a priority. But after a while, the spike plummeted as currency notes and coins rose in circulation.Now, the onset of the pandemic and nation-wide lockdown has made people embrace digital payments. The pandemic has also brought forth a two-pronged result where businesses are going digital, and some are losing their footing. But, the retail section seems to have stayed afloat by going digital. So, what took four years to adopt is now the norm within months of lockdown. With new customers on the rise, merchants are currently searching for tailored and localized payment solutions.COVID has pushed people to adopt online shopping where digital payments rule and cash on delivery is frowned upon. Even those who are tactile by nature are now supporters of online shopping. Online grocery shopping is now on an all-time high with e-commerce spearheading the cause.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-9.webp" alt="M2P Fintech" title="" id="s6b81zced" width="100%" height="610">So, it puts forth the question of how digital payments got back their spotlight?COVID has made people wary of physical contact, so digital payments were the only solution. Also, here are a few more points that answer the above question:<ol class="list-node" id="erdc35dw2"><li>It requires minimal or zero contact. Minimal contact if it is cards and zero contact if paying through UPI or mobile wallets.</li><li>You don’t need to carry a loaded wallet as right from cab drivers to popular stores, digital payments are available.</li><li>Forget rummaging around for change; your card or wallet will let you pay the exact amount.</li><li>It is there 24/7, and you don’t need to spend long hours outside the ATM standing in those social distancing circles patiently waiting for your turn.</li></ol>Recently, a study conducted by The Red Seer Consulting deduced that India’s digital payment will reach Rs.7,092 trillion by 2025. And that is not all; Digital payments are now the favored choice of the millennials. They have gone through a shift of reluctant usage to a must-have tool for every day.To know more digital payments write to us at <a class="link au mg" href="mailto:business@m2pfintech.com" target="_blank" rel="noopener ugc nofollow">business@m2pfintech.com</a>.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox.Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

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