<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/10/Gift-Cards-Blog-01-1.webp" alt="M2P Fintech" title="" width="100%" height="358">Gifts play an important role in creating and nurturing relationships. Right from the historic age, gifts in the form of commodities, gold, silver, and cash were welcomed with great gusto.<h2 class="heading-node" id="8hk25m6sk" style="text-align: justify">Are gift cards better than cash?</h2>Choosing the right gift is always a challenge, even for the most seasoned gifters. That’s why cash evolved as a versatile gifting option. Cash was among the most useful gifts that enabled the receivers to buy anything of their choice. However physical cash gifts were considered impersonal and indifferent, not allowing the receiver to treat the gift as a memorable souvenir. As societies progressed towards a <a class="link" href="https://m2pfintech.com/blog/ready-to-sneak-peek-into-global-cashless-societies/">cashless</a> world, currencies began losing their fancy. Gift cards emerged as a better alternative to cash. It provided a perfect way to gift someone the flexibility and freedom to buy what they want. Today, it’s not just individuals who send gift cards to their loved ones. New-age companies &amp; growing organizations consider gift cards the best way to reward their customers and incentivize their employees. The global gift card market was valued at $619.25 billion in 2019. Experts estimate the market to grow at 16% CAGR and cross over $2,076 billion by 2027.<h2 class="heading-node" id="mc5s8l8zp" style="text-align: justify">What is a gift card?</h2>Gift card is a <a class="link" href="https://m2pfintech.com/blog/prepaid-cards-101-a-definitive-guide-for-growth-and-profitability/">prepaid card</a> that is loaded with a specific amount of money by the issuer. Anyone can issue gift cards by partnering. A gift card works like a <a class="link" href="https://m2pfintech.com/blog/debit-card-issuance-101-all-you-need-to-know/">debit card</a>. The issuer preloads the card with cash, in accordance with the value of the card. The purchaser can use gift cards to make both online and offline purchases. Each gift card has a unique number, a barcode, magnetic stripe, and an encoded chip. That number is "loaded" or activated with the appropriate amount of cash. This is done using the database of the gift card transaction system.<h2 class="heading-node" id="dntnq6gjj" style="text-align: justify">Types of gift cards</h2>There are two types of gift cards. Open-loop – An open-loop gift card can be used at any merchant location that accepts the issuer brand of card. For example, a gift card with the Visa logo can be used for purchases at any store that accepts Visa cards. Closed-loop - Marketed by retail or ecommerce stores, closed-loop gift cards allow the cardholder to purchase anything from the specified seller. For instance, if you buy a gift card from Starbucks or Amazon, you or the receiver would only be able to spend it at that particular store.<h2 class="heading-node" id="5spgga35z" style="text-align: justify">Why are gift cards important for businesses?</h2>Gift cards can be purchased instantly and they directly land in the recipient’s inbox within seconds. They are memorable, convenient, and give total freedom to buy whatever the recipient wants. They can be <a class="link" href="https://m2pfintech.com/blog/payment-cards-design-made-simple-heres-what-you-need-to-know/">designed</a> with personalization to include the person's name, business logo, and even a brief note. All these help boost user experience, brand recall, and loyalty. Something cash gifts can definitely not do. Businesses can leverage gift cards to improve cross-selling opportunities, enhance employee relations and customer relationships, and boost brand equity. Gift cards today transcend marketing. They enable businesses to test products and gain more understanding of the market, and in fact, even serve as an additional revenue grosser (card sales &amp; upselling opportunity).<h2 class="heading-node" id="ugthnn82i" style="text-align: justify">How to accelerate your gift card program?</h2>To create and run a successful gift card program, you'll need a well-thought-out concept and cloud-first technology expertise. Businesses need a powerful API platform to issue scalable gift cards across brands, markets, and currencies. The <a class="link" href="https://m2pfintech.com/blog/api-the-power-that-drives-new-age-banking-ecosystems/">API</a> platform should allow for quick deployments without contracts, with reasonable pricing, and commission rates. The ability to constantly add new retailers and leverage cutting-edge implementation technology is critical to improving the end-user experience and ensuring a return on investment (ROI) on product development. Partnering with an efficient <a class="link" href="https://m2pfintech.com/blog/why-should-apis-be-your-holy-grail-for-prepaid-card-issuance/">API</a>-led card issuer and program manager is a great way to kickstart your gift card journey. Check if your card issuance and program management partner can deliver on the game-changing pointers below.<ol class="list-node" id="hnyuzbgd3"><li>Customized, form-factor agnostic gift cards issuance</li><li>Cloud-ready services at incredible GTM speed</li><li>End-to-end card processing via own card network interfaces</li><li>Security features embedded with 3D secure technology</li><li>Ability to predefine limits and rewards flexibility</li><li>Offline and online accessibility</li></ol>Looking to issue gift cards? Write to us at&nbsp;<a class="link" href="mailto:business@m2pfintech.com">business@m2pfintech.com</a>&nbsp;to get started!&nbsp; We are happy to help. <a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Accelerating a Cloud-Ready Gift Card Program

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/08/MicrosoftTeams-image-6.webp" alt="M2P Fintech" title="" width="100%" height="284">Disbursing salaries to the unbanked and underbanked is a crucial challenge for businesses. Direct debit, paychecks, and demand drafts are clearly not suitable options as their bank accounts are either inactive or non-existent. Though paying in cash sounds easier, it involves immense effort in calculating, withdrawing, distributing, and bookkeeping.&nbsp; Businesses worldwide grapple with the responsibility to pay their underbanked employees on time with utmost security. They leverage digitized payroll cards to optimize salary disbursal and deliver secure and seamless payouts.&nbsp; So, what is a payroll card? What are its pros and cons?&nbsp; Keep reading to know.&nbsp;<h2 class="heading-node" id="5ckwb8qg3">What is a payroll card?&nbsp;</h2>A payroll card is a prepaid card that employers use to pay their employees. The employer (business) loads the card with wage or salary via the respective routing/account number. These cards are reloadable and can be issued both in virtual and physical forms. Businesses are adopting customized payroll card programs to embrace sustainability, optimize their financial and human resources, augment bottom line performance, and extend value to employees.&nbsp; Payroll cards are a secure alternative to direct deposits (bank accounts), cash payments, and paychecks. They are ideal for traditional recurrent disbursals, daily wages, fees, just-in-time allotments, and other customized payments and reimbursements. They function like regular debit cards and can be used to make cash withdrawals, POS payments, utility payments, money transfers, and balance inquiries.&nbsp; Payroll cards help the unbanked segments receive salaries in a structured way while helping them save and track their spending. It eliminates the need for a bank account or physically going to a bank to cash a paycheck.&nbsp;&nbsp;<h2 class="heading-node" id="uqt09bdni">Types of payroll cards</h2>Payroll cards can be customized according to business requirements. They are broadly classified into four categories.<ul class="list-node" id="89x3ltnvt"><li>Branded payroll cards - The branded cards carry the card network logo and can be used for domestic and international transactions.&nbsp;</li><li>Personalized payroll cards - These cards have the respective card holder (employee) name printed on the card.&nbsp;</li><li>Instant issue payroll cards -&nbsp; As the name suggests, these payroll cards are issued on the spot. So they do not carry the name of the cardholder.&nbsp;</li><li>Portable payroll cards -&nbsp; If the cardholder holds multiple jobs or has cash flowing in from several sources, then portable payroll cards come in handy.&nbsp; These cards can accept government benefits, tax returns, and salaries from consecutive employers.&nbsp;</li></ul>The above-mentioned card types are not mutually exclusive. They can be mixed, matched, and customized as per the need. Now, let's check out the pros and cons of payroll cards for businesses and employees.&nbsp;<h2 class="heading-node" id="ehevreuu7">How payroll cards benefit businesses?</h2>For employers who intend to take full advantage of electronic fund transfer, <a class="link" href="https://m2pfintech.com/blog/prepaid-cards-101-a-definitive-guide-for-growth-and-profitability/">prepaid</a> payroll cards are a befitting option. The payroll cards program streamlines the payroll process while creating a win-win situation for unbanked employees and their employers. It is also deemed as an economical alternative to issuing paychecks.&nbsp;Here are some of the benefits:&nbsp;<ul class="list-node" id="bshphz1p0"><li>Reduces cost, effort, and time - The payroll card program reduces the costs and time associated with accounting and administration. It cuts down production effort involved in handling manual paychecks and issues associated with lost or stolen checks, stop payment orders, fraudulent cashing of duplicate checks, and more. It minimizes charges related to bank transactions and eliminates escheat issues.&nbsp;</li><li>Increases efficiency - Payroll cards use <a class="link" href="https://m2pfintech.com/blog/why-should-apis-be-your-holy-grail-for-prepaid-card-issuance/">API-based tech stacks</a> that leverage financial technologies to increase the efficiency, pace, and accuracy of payroll processing. Payrolls can be processed in no time, and disbursals can be optimized to their fullest potential.</li><li>Boosts sustainability - The rise of paperless, digitized payroll in the form of virtual and physical cards helps businesses embrace sustainable finance and operations. Payroll cards eliminate the need to cut trees for the paper required to produce physical cash, cheques, account stationery, and more. When the cards are metallic, plastic hazards too get out of the picture. Thus payments and salary disbursals can be made in a green and eco-friendly manner.</li><li>Builds trust and reliability - As salaries get credited to the card on time without the hassle of check bounces or bank strikes, the reliability factor of the employer increases. Employees trust their payroll cards will be ready to use without any security issues.</li><li>Drives employee loyalty - All employees who have payroll cards are eligible for real-time payments regardless of their relationship with the banks. This ensures that salaries are credited to all cardholders instantly without any bias or hassle. Irrespective of being banked or unbanked, employees can use this cashless payment instrument to spend, save and track their expenses safely. These inclusive processes and initiatives drive employee satisfaction and loyalty.&nbsp;</li></ul>Employee welfare is an integral part of any organization. Therefore, it is imperative to recognize and evaluate the advantages and disadvantages of employee payroll cards. It helps you make informed and better decisions that nurture the overall growth of the employees and the business.&nbsp;<h2 class="heading-node" id="fcvsqq9kv">How payroll cards benefit employees?</h2> For employees, payroll cards provide a convenient way to access wages/salaries without physically going into a bank or opening a bank account. Employees can use payroll cards at any merchant that accepts debit cards. They can also help employees avoid check-cashing fees and other charges associated with traditional banking products.&nbsp; Payroll cards offer many other advantages to employees.&nbsp;<ul class="list-node" id="je5f3uu4t"><li>Instantaneous, easy to use, transparent, and secure.&nbsp;</li><li>Provides a convenient way to receive salary/wages without a bank account.&nbsp;</li><li>Eliminates the hassle of cashing the paycheck.&nbsp;</li><li>Promotes financial wellness as cardholders can track their spending and budget more efficiently with a payroll card.&nbsp;</li><li>Helps employees stay without debt. as the spending can be monitored and controlled.&nbsp;</li><li>If the card is lost or stolen, it can be blocked to reduce fraud and loss of funds.&nbsp;&nbsp;</li><li>Can be used to incentivize employees through reward points, cash backs, and discounts on transactions.&nbsp;</li></ul><h2 class="heading-node" id="ckfgbv29e">Downsides of payroll cards</h2>Like any other good thing in life, payroll cards also come with their own downsides. &nbsp;<ul class="list-node" id="m1sbxu2gv"><li>First off, most cards come with monthly maintenance charges and may apply additional fees for certain transactions like balance inquiries, ATM withdrawals, and similar activities. &nbsp;</li><li>The second major downside may happen when there is a card “freeze.” Some service companies place a temporary hold or “freeze” on a card for several days or sometimes even weeks. Employees who do not have a bank account will be unable to make any payments until the freeze is relaxed. &nbsp;</li><li>Further, if the card is lost/stolen, the employee will not have access to the funds until a new card is replaced.&nbsp;</li></ul><h2 class="heading-node" id="cfeambdgp">Are payroll cards a right fit for your business?&nbsp;</h2>Payroll cards serve as a multi-functional tool for employees to create a robust everyday financial system that works for their specific lifestyles. According to surveys, consumers worldwide are actively choosing payroll cards over other forms of payment. In fact, even though most cardholders have access to a bank account, they prefer payroll cards because of the seamless functionality, cross-functional potential, and ability to control income by distinguishing it from other finances.&nbsp; Now you know why payroll cards are a right fit for your business! When you make your employees' financial lives easier, their productivity and loyalty increase multifold. Turnover rates reduce and efficiency improves.&nbsp;Businesses employing the payroll card program have ascertained that it saves time and money, enhances security, improves payment infrastructure, and eliminates issues concerning cash disbursements.&nbsp; Most importantly, they bridge the financial inclusion gap for employees without easy access to traditional banking services. When implemented correctly, payroll cards can be an efficient tool for managing employee expenses and compensation.&nbsp;<h2 class="heading-node" id="q53px9969">How modern card issuance helps?</h2>The advantages of payroll cards are synchronous to the agility and scalability of a <a class="link Hyperlink SCXW78303390 BCX0" href="https://www.m2pfintech.com/card-issuing-platform/" target="_blank" rel="noreferrer noopener">modern card issuance platform</a> catering to the gig economy and flexible working environments across the globe. The platform enables various features like seamless onboarding with an integrated identity verification solution, building multiple use cases like single-use cards, virtual cards, early salary, meal cards, shopping cards, etc., for the card users. The modern mobile-first cards offering instant limits and controls across different payment modes and transaction amounts ensure security and risk management for both employees and employers.&nbsp;Now, still wondering if payroll cards are right for you? Or are you looking for a robust payroll card program? &nbsp;You can get in touch with us at <a class="link" href="mailto:business@m2pfintech.com">business@m2pfintech.com</a>.&nbsp; We'll be happy to help.&nbsp; Looking for more nuggets of fintech wisdom?<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Pros and Cons of Payroll Cards

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/MicrosoftTeams-image-109.webp" alt="M2P Fintech" title="" width="100%" height="317">Wallet limit breaches and data duplications are crucial problems for <a class="link" href="https://m2pfintech.com/blog/prepaid-cards-101-a-definitive-guide-for-growth-and-profitability/">prepaid card</a> issuers. They hold the risk of consumers overriding the loading and spending limit.That’s why <a class="link" href="https://m2pfintech.com/blog/rbis-new-guidelines-for-ppis-how-will-it-impact-the-fintech-industry/">RBI</a> mandated that all prepaid programs deploy a centralized System of Records (SOR) in&nbsp;October’17. All prepaid program partners must mandatorily connect to the issuer’s SOR system.<h2 class="heading-node" id="7x11l5ome" style="text-align: justify">What is a System of Record?</h2>A System Of Record (SOR) or Source System of Record (SSoR) is a single source of truth or data source that stores important information about a system or process within the organization. It serves as a shared reference point that protects prepaid card issuers against data repetitions that arise when individual data is created, handled, and processed by multiple individuals or business units. As a result, SOR provides a single source of truth for operations.The System of Records monitors the consolidated prepaid balance of all wallets issued to the end customer by the same issuer, independent of the prepaid program partner. It is a central ledger that tracks every registered customer’s overall balance in real-time based on their <a class="link" href="https://m2pfintech.com/blog/know-your-customer-kyc-the-need-for-authentication/">KYC</a> status. In addition to holding centralized data on the consolidated balance of a customer’s prepaid wallet, it also carries issuer-specific information. This is in cases where the balance of multiple partner wallets is integrated under a single <a class="link" href="https://m2pfintech.com/blog/how-to-implement-the-best-prepaid-payment-instrument-ppi-for-your-business/">PPI</a> issuer.<h2 class="heading-node" id="20csbnfpl" style="text-align: justify">How SOR works for prepaid cards?</h2>Say an individual holds two prepaid wallets with the same issuer. His personal information is captured in the issuer database for profile creation and <a class="link" href="https://m2pfintech.com/blog/crack-the-kyc-jigsaw-ease-onboarding-compliance/">KYC verification</a>. &nbsp;Issuers who partner with Token Service Providers for SOR will have all data automatically transferred to a centralized database. &nbsp;Then KYC-based wallet limit, dedupe check, and customer profile creation will need to be managed.<h2 class="heading-node" id="7g22xdrk5" style="text-align: justify">Why SOR is critical?</h2>SOR is critical for prepaid issuers who deal with huge volumes of data from multiple source systems. This system of truth helps secure the integrity and validity of any data set as it remains the only source of truth. If there is any other agreed system of record, the data element must be either linked to or extracted from it. In other situations, the provenance and estimated data quality should be documented.&nbsp;Here are some key benefits SOR offers to users.<ul class="list-node" id="niw8n6t1l"><li>Provides the most complete, accurate, and timely data</li><li>Best structural conformance to the data model</li><li>Nearest to the point of operational entry</li><li>Can be used to feed other systems</li></ul><h2 class="heading-node" id="vwxcavknq" style="text-align: justify">How can M2P facilitate SOR implementation?</h2>We help banks and prepaid card issuers build a SOR, which will serve as a final source of truth for all customer data. Our robust <a class="link" href="https://m2pfintech.com/blog/api-the-power-that-drives-new-age-banking-ecosystems/">API</a>-led infrastructure offers a centralized database to track and monitor the data in real-time.&nbsp; The built-in checks and balances comprise AML, negative listing, and real-time watch listing capabilities to ensure compliance and zero limit breaches across programs.Looking to implement SOR for prepaid cards?We would like to help. Write to us at business@m2pfintech.com.&nbsp;&nbsp;<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox.Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Why System Of Records (SOR) is Critical for Prepaid Card Issuers?

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-8-9.webp" alt="M2P Fintech" title="" width="100%" height="358">Did you know that your payment card could be your best brand ambassador?It doesn’t matter whether you are a business, Non-Banking Finance Company (NBFC), or a bank. You can issue prepaid cards, credit cards, and debit cards that will help drive brand loyalty and revenue.Wonder how?Simple. By customizing payment cards.<h2 class="heading-node" id="be40" style="text-align: justify">Why is payment card design important?</h2>Bland, run-of-the-mill cards lack soul. They do not call or speak to customers on a subconscious level and hence do not elicit usage.On the other hand, adding a personalized twist to cards enhances the emotional bond between the cardholder and the issuer. Card customization boosts customer acquisition, retention, transaction frequency, and value.Consumers worldwide prefer card issuers that deliver cool customized cards with family/pet portraits or pictures of their choice. But businesses and banks need to remember that whatever the design personalization may be, certain standardized elements need to be consistent across cards.<h2 class="heading-node" id="1bc2" style="text-align: justify">Design standardization parameters</h2>Here are some basic parameters that we need to adhere to while designing standard yet customized payment cards.<h3 class="heading-node" id="2149" style="text-align: justify">Card size requirements</h3>It goes without saying, card design starts with opening an empty artboard. And the next step is deciding the size of the payment card. Here are some standardized card dimensions.<ul class="list-node" id="gbcsqonb1"><li>Width and height of card: 85.60 mm x 53.98 mm (3.370 in × 2.125 in)</li><li>Radius of corners: 3.175 mm, in accordance with ISO/IEC 7810#ID-1 standard</li><li>Overall breathing space: 3 mm</li></ul>The size is all set!<h3 class="heading-node" id="aa47" style="text-align: justify">Types of design</h3>Payment card design can be classified into three types.· Abstract· Conceptual· Logo-basedAbstract — Creating a payment card with shape, form, color, and gestural marks.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/two.webp" alt="M2P Fintech" title="" id="ari13g4jx" width="100%" height="358">Conceptual&nbsp;— Designing based on a particular concept such as gift, meal, travel, teenagers usage, and so on.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/three.webp" alt="M2P Fintech" title="" id="iosfe6k87" width="100%" height="358">Logo-based&nbsp;— Here, the designer needs to stick to the bank or card network norms and design criteria. In these cases, the requirement comes with a standard design opportunity based on the client’s brand logo and color palette.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/one.webp" alt="M2P Fintech" title="" id="2ak8lsd0m" width="100%" height="358">Now, let’s check out key elements that need to be present in payment cards.<h2 class="heading-node" id="e02b" style="text-align: justify">Elements of a payment card</h2>Any credit, debit, or prepaid card contains certain components that are crucial to establish identity and security, and enable payment processing. Card issuers cannot compromise on these element placements at any point in time.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-9-5.webp" alt="M2P Fintech" title="" width="100%" height="358">Front side of a card&nbsp;<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/05/Artboard-1-copy-10-5.webp" alt="M2P Fintech" title="" width="100%" height="358">Backside of a card1. Issuing bank logo or nameThe issuing bank is the bank that provides network branded payment cards to the customers. The issuing bank follows stipulated norms for logo placement on the card and the norms vary from one card network to another.2. EMV chipThe tiny metal chip that looks like a sim card is called the EMV Chip. EMV (Europay, MasterCard, and Visa) is a global standard for credit and debit payment cards based on chip card technology.The EMV chip is a square metal chip placed on the front side of the payment card. It stores sensitive information and is a crucial security enabler. Hence no other element should be placed on the corresponding space at the back of the card. The cardholder should make sure that no damages are done to the chip as it contains a critical security code.3. Contactless iconThe Wi-Fi symbol or NFC symbol on the card’s front side is the contactless icon. This icon facilitates contactless payments without entering the Personal Identification Number (PIN) on Point Of Sale (POS) machines.4. Card network logoRuPay, Visa, and MasterCard are some of the popular card networks in India. They connect the issuing bank with the acquiring bank to facilitate online transactions. It is mandatory to place their logos on the card.5. Cardholder nameThe cardholder's name can be printed in two ways on the card. It could be embedded via embossed printing or indenting printing to provide a personalized touch and inlay feel. If the card is provided in an instant issuance process, then the cardholder's name cannot be displayed.6. Magnetic stripeThe grey magnetic stripe at the back of the card stores all the sensitive information. It can be read-only through a specialized card reader machine that receives payments. As per International Organization for Standardization (ISO) standards, the magnetic stripe should be placed only on the backside, in either the upper or lower position.7. Card numberThe most sensitive data on the payment card is the 14–19 digit card number. These unique series of digits help the cardholder make successful online purchases by identifying the account with the card-issuing bank. The card number can be on the backside if embedded via indenting printing, but for embossed printing, the card number should be placed only in the front.8. Card product typeEvery card has its product category name, like Platinum, Signature, Business, and Classic, to name a few. The card category can be printed on both the front and backside as per card network norms. Each category comprises specialized features and offerings that are defined by their issuing banks. This category name should be clearly printed on the card.9. Validity dateSome cards require both the issuing date and expiration date to be printed. And some contain only the expiry date. These dates help cardholders understand the validity duration of their cards. Banks track these dates and upon expiration, they send a new card to the cardholder's mailing address.10. Security codeSecurity code is also referred to as Card Verification Value (CVV), Card Identification (CID), Card Verification Code (CVC), or Card Security Code (CSC). The security code is included in the payment card to provide an additional layer of security for seamless online shopping. It is usually printed on the backside of the card and alongside the signature panel, based on the CVV type.11. HologramThe hologram proves that the card is authentic and not a duplicate one. Some of the card issuers place their holograms on the front side of the card.12. Signature panelThe signature panel comes into play whenever there is a suspicious transaction. It is usually placed on the back of the card. Businesses can always match the signature on the card with the actual signature of the cardholder to check authenticity. Every cardholder must sign on the signature panel.13. Bank detailsGenerally, the contact number of the issuing bank’s call center is included in the card. This number is intended to be of quick help if the card is not working or needs to be blocked. The issuing bank address is also displayed to help in case of a lost card, where the finder can deliver the card to the respective bank. The banks also include their terms and conditions on the card.Apart from the above-mentioned mandatory elements, card-issuing banks and businesses need their branding elements to present on the card. That’s when end customers will relate to and engage with the issuing business.So, personalizing is not just for end customers. In fact, it's more of vanity for them.&nbsp;But for card issuer banks and businesses, customization is critical.<h2 class="heading-node" id="bc67" style="text-align: justify">How we enable customized card issuance?</h2>Issuing visually attractive and customized payment cards are non-negotiable to gain consumer loyalty and brand recall. We at M2P understand how imperative it is for card issuing companies and banks to deliver innovatively designed, and customized payment cards.That’s why we co-create white-labeled and co-branded card issuance and personalization solutions for banks, NBFCs, and online businesses. Here’s how we help our client partners issue and manage customized payment cards for their customers.By fusing business requirements, customer expectations, and innovation, we deliver white-labeled and co-branded card designs that speak to the end customer. Our full-fledged, mobile-first, customizable API stack enables hassle-free onboarding and the <a class="link" href="https://m2pfintech.com/blog/know-your-customer-kyc-the-need-for-authentication/">Know Your Customer (KYC) process</a>. We also deliver limit configuration, inbuilt security and compliance, and end-to-end support from design to dispatch.We drastically expedite card issuance time and businesses can go to market with customized cards within days. Our cards are <a class="link" href="https://m2pfintech.com/blog/pci-dss-the-payments-armour/">PCI DSS</a>, ISO 27001, and AICPA SOC 2 compliant with centralized security updates, monitoring, patching, and remediation features. Our in-house token generation platform delivers network-branded tokenization solutions that manage the token life cycle.Leveraging our vast experience in issuing cards worldwide, we’ve put together a checklist you need to tick off before designing payment cards.Here you go.<h2 class="heading-node" id="4947" style="text-align: justify">Tick off the card design checklist</h2>✔️Fix the print-specific CYAN, MAGENTA, YELLOW, and KEY (CMYK) color model, to get the right colors on the card.✔️The position of the bank logo/name should be fixed as per the issuing bank’s choice.✔️Make sure that no elements are placed behind the EMV chip area.✔️Use Sans Serif font for card numbers, validity date, and cardholder name.✔️Standard size and alignment must be followed for hologram, magnetic stripe, card network logo, and EMV chip.✔️Stick to the type of design your client prefers, be it abstract, conceptual, or logo-based designs.The overall look of the card should be monitored and optimized keenly, without leaving any gap in the design front. But you can also have some fun and play around with the position and alignment of elements that are not expected to follow fixed norms. But ensure you are in line with the client’s requirements.The purpose of every card differs, that is why designers should bring out the right emotions through the right design.So, what are you waiting for?Go ahead and design customized payment cards for your customers.Need help? Want to know more about designing payment cards across card networks? Or need in-depth network-specific guidelines for design?Write to us at&nbsp;business@m2pfintech.com.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Payment cards design made simple: Here’s what you need to know?

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/Artboard-1-copy-8-9.webp" alt="M2P Fintech" title="" width="100%" height="284">Using <a class="link" href="https://m2pfintech.com/blog/prepaid-cards-101-a-definitive-guide-for-growth-and-profitability/">prepaid cards</a> is a great way to control business expenses, improve efficiencies and generate revenue streams. However, the time and effort involved in card issuance in-house are super crazy.If you want to hit the market with prepaid cards quickly within weeks, you need APIs.Yes, <a class="link" href="https://m2pfintech.com/blog/api-the-power-that-drives-new-age-banking-ecosystems/">Application Programming Interfaces (APIs).</a><h2 class="heading-node" id="2e39">Accelerates access and speed</h2>APIs speed up and democratize the card issuance and management process for businesses. Teams need not divert CAPEX or resources into building in-house prepaid card applications, compliance, partnerships, and support systems. Instead, an API call is all that it takes to create prepaid cards within weeks and onboard customers in a seamless manner.<a class="link" href="https://m2pfintech.com/blog/the-world-of-apis-how-they-power-fintech/">APIs</a> help customize onboarding and shopping experiences without diluting brand expectations and manage card usage and security. Though card networks like VISA, Mastercard, American Express, and Discover issue cards, <a class="link" href="https://m2pfintech.com/">API-providing fintech firms</a> are the ones that facilitate card access, operations, and management.<h2 class="heading-node" id="534d">Empowers diverse ecosystems</h2>It doesn’t matter whichever part of the globe you are operating from or whatever industry you belong to. APIs can be tailored to specific geographics, industry use cases, and needs.Fintech firms factor in diverse demographics, currencies, regulatory and compliance challenges, digital payment standards, and infrastructures before getting started with card issuance. They nullify entry barriers and provide opportunities for every business to gain from the benefits of prepaid cards. Customized APIs cater to multiple industries and serve multiple purposes such as payroll, gifting, <a class="link" href="https://m2pfintech.com/blog/cross-border-payments-a-swift-money-flow-across-borders/">cross-border payments</a>, intercity-transit, international travel, government benefit disbursal, insurance, health savings, and incentivizing employees.<h2 class="heading-node" id="dcfe">Delivers top-notch user experience</h2>The card issuing APIs take a human-first approach while aligning data, processes, and consumer platforms. They prioritize experience design and enable hyper-personalized card issuance in an instant.Both physical and <a class="link" href="https://m2pfintech.com/blog/all-you-need-to-know-about-virtual-cards/">virtual cards</a> can be customized and built for ultimate customer experience and personalized seamless transactions. As APIs prioritize security, businesses and end-consumers can be confident about not having to deal with data theft or loss of money. This drives greater customer experience, retention, and conversion.<h2 class="heading-node" id="2ff0">Stringent security management</h2>Strongly encrypted with stringent security controls in place, it is next to impossible to hack into the physical or virtual card ecosystems that APIs create. Right from enabling <a class="link" href="https://m2pfintech.com/blog/know-your-customer-kyc-the-need-for-authentication/">e-KYC</a> to countering processor breach, identity theft, to ‘friendly fraud’ (intentionally shared password) and false disputes, <a class="link" href="https://m2pfintech.com/blog/the-world-of-apis-how-they-power-fintech/">fintech APIs</a> can manage all without hassles.Program managers nip risks in the bud with strict red flag compliance, identity validation, and <a class="link" href="https://m2pfintech.com/blog/pci-dss-a-quick-guide-to-its-levels/">PCI DSS</a> compliance programs. Artificial intelligence modules identify fraud trends and track transactions to block vulnerabilities early in the lifecycle.So, in a nutshell, APIs can make it quick, easy, and secure for you to issue cards to your customers and employees. They also help businesses track and control expenses while improving customer experience and accessibility.But, hey wait. Don’t go yet.If you are at this part of the article. We understand you are looking to issue cards.And we have a pro tip for you!<h2 class="heading-node" id="506c">Pro Tip: Align business objectives, focus on core competencies</h2>Issuing <a class="link" href="https://m2pfintech.com/blog/prepaid-cards-101-a-definitive-guide-for-growth-and-profitability/">prepaid cards</a> can be done in-house or by partnering with a licensed fintech. Whichever direction you choose to move, remember to align business objectives with the card program. You also need to sort out legacy infrastructure issues, regulatory risks, fraud monitoring, compliance, and points of authorization. And if you are launching prepaid cards on a global scale, you’ll have to manage country-specific licenses, contracts, and integrations to keep the card program alive. So, before proceeding, remember to brainstorm about the time, effort, and resource allocation.Or you can just focus on your core competencies and leave card issuance, compliance, and program management to PPI licensed card issuance experts.Need help in issuing prepaid cards?Get in touch with us at&nbsp;<a class="link" href="mailto:business@m2pfintech.com">business@m2pfintech.com</a><a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Why should APIs be your holy grail for prepaid card issuance?

Ready to Sneak Peek into Global Cashless Societies

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/04/banner-1.webp" alt="M2P Fintech" title="" width="100%" height="284">Sara usually travels around the globe for her official trips quite frequently, and she enjoys shopping at local shops to bring back memorabilia for colleagues and family. Nairobi was on her frequent travel list, and she loves to shop the local markets for their rich handicrafts. The popular currency formats in Nairobi were either M-Pesa or Nairobi Shillings.However, carrying local currency is not a good idea, and M-Pesa requires a local account and sim card for starters. At the same time, using international debit or credit cards will attract too many charges.That’s when Forex Cards came to the rescue.With single or multiple currencies in one card that has safety and comfort as it is a core feature, forex cards were the best solution Sara could ask for, making her travel much easier.<h2 class="heading-node" id="60d6">So, what is a Forex card?</h2>A forex card can hold single or multiple currencies in a single card, prepaid by nature. It is a globally accepted prepaid card with features of ATM withdrawal, just like a debit/credit card. Therefore, it is a safer and fool-proof way of managing finances abroad, be it for professional or personal travel.<h2 class="heading-node" id="fd11">Types of Forex cards</h2>Forex cards come in various types, and they can be chosen as per the traveler’s requirement. The forex cards are typically differentiated as:<h3 class="heading-node" id="537f">Single-Currency Forex card</h3>This card holds a single international currency and is usually available when travelers only intend to visit one country. Furthermore, if the traveler tries to transact in any other currency other than the preloaded currency, they will end up paying high conversion charges along with markup fees and additional applicable charges.<h3 class="heading-node" id="06ae">Multi-Currency Forex card</h3>Best suited for globetrotters, this type of prepaid forex card allows the user to carry multiple international currencies in one card.<h3 class="heading-node" id="b841">Student Forex card</h3>This type of forex card is specifically designed for the new adults embarking on their maiden financial journey on account of their studies. It also doubles up as an identity card known as International Student Identity Cards (ISIC cards). Student forex cards also offer student discounts and can help primarily help in managing living expenses abroad.<h2 class="heading-node" id="7423">How does a Forex card work?</h2>Like a debit/credit card application, the traveler needs to apply for a forex card with the bank or forex service provider. Once the application goes through, the applicant can load their desired currency of GBP, USD, SGD, EUR, and others in the card.Also, certain documents need to be submitted when applying for forex cards:<ul class="list-node" id="1689ax4q6"><li>Forex card application</li><li>Self-attested copies of Visa and Passport</li><li>Copy of confirmed air tickets of the visiting countries</li><li>The usual attachments of Identity and Address proof</li></ul>If the traveler is a student, they need to submit some additional documents like:<ul class="list-node" id="7zz3nxzh8"><li>Admission letter</li><li>University Identity card or</li><li>Letter of appointment</li></ul>Post these documents verification, the forex card gets approved, and it will be either shipped to the applicant’s address, or they can pick the card up from their choice of branch.The traveler can load the card as per their choice of currency by issuing a standing instruction to the service provider. They can specify the international currencies they want along with the amount in each of the currencies. If the currency conversion happens via a bank, their bank account will be automatically debited, and their multi-currency card will be loaded.If it is a forex service provider, the traveler can load the card using the issuer’s <a class="link" href="https://m2pfintech.com/blog/what-is-a-payment-gateway-and-payment-switch-understanding-the-basics-of-payments-architecture/">payment gateway.</a> Then, they can make the payment by using the standard options of debit card, credit card, net banking, etc.At the same time, forex cards also carry a certain number of charges that may differ depending upon the issuer. Some of the common charges are cash withdrawal, balance inquiry, SMS alerts, cross-currency mark-up charges, etc.Even though forex cards come with their share of charges, they still reign supreme over other payment methods like debit cards, credit cards, or travelers cheques. And the popular opinion claims that forex cards are a much better option when compared against these instruments.<h2 class="heading-node" id="bcc0">Advantages of Forex cards over Debit/Credit cards</h2><h3 class="heading-node" id="97c7">ATM withdrawal fee</h3>Forex cards have set ATM withdrawal fee that is usually lower than credit/debit cards, and they are now accompanied by conversion fee as well.Debit/Credit cards come with a withdrawal fee plus a markup fee of 1% to 3% and currency conversion charges. While it may differ between card issuers, the charges remain significantly higher than using a forex card.<h3 class="heading-node" id="9eda">Transaction charges</h3>Swiping prepaid forex cards doesn’t levy extra transaction charges as the local currency is used for the transaction.Swiping a debit/credit card will attract extra charges as the foreign currency will be converted to the local currency and then will be charged to the traveler’s account. Furthermore, it will attract a markup fee along with other applicable tax charges.<h3 class="heading-node" id="745d">Exchange Rates</h3>In forex cards, exchange rates are well locked in advance, which protects the traveler from fluctuations in the exchange rate.There is no exchange rate lock, and the value of the rupee often fluctuates against most of the international currencies in debit or credit cards.<h3 class="heading-node" id="4562">Temptation</h3>Forex cards curbs the temptation to overspend while overseas as it is a prepaid card and comes with an already set limit.Credit cards come with an overdraft facility that will tempt the traveler to overspend and end up with a huge bill.<h2 class="heading-node" id="1f24">Advantages of Forex card over Cash</h2><h3 class="heading-node" id="400f">Better exchange rates</h3>Forex cards come with better exchange rates when compared to cash conversion. Also, the traveler gets to enjoy locked-in exchange rates that do not fluctuate on a daily basis.<h3 class="heading-node" id="6a8f">Safety</h3>Cash is only safe when it is stored in a vault, and it creates an inconvenience when carried in huge amounts, whereas a forex card is a CHIP and PIN enabled card that offers top-of-the-line security to the traveler.<h3 class="heading-node" id="5b55">Theft</h3>In case of cash theft, there is no possible way to get the money back nor reclaim damages. But in case of forex card theft, the traveler can immediately block the card and request a replacement card, no matter their geographical location.<h3 class="heading-node" id="568d">Multi-currency</h3>It is practically impossible to carry around wads of cash in different currencies as it is neither safe nor smart to walk around with cash. It is a hassle to keep and use the right currency without the confusion around the country’s native currency. Whereas when using a forex card, the card will automatically detect the country and carry out transactions using the preloaded local currency.<h2 class="heading-node" id="cfd4">Advantages of Forex cards over traveler’s cheques</h2><h3 class="heading-node" id="6c46">Modernized version</h3>Forex cards are the software upgrade of traveler’s cheques. They are widely used and come with convenience and comfort at their core. Traveler’s cheques are antique, primarily out of use, and are not accepted worldwide anymore.<h3 class="heading-node" id="6875">Associated Fees</h3>Both forex cards and travelers cheques come with their share of fees and charges. But travelers cheques are a bit on the higher side as they involve traveler cheque creation and encashment plus the usual charges.<h3 class="heading-node" id="714c">Handling</h3>Forex cards are easy and convenient to handle; all it takes is a swipe for a transaction and a few clicks to customize the card. Whereas traveler’s cheques are outdated and hold no meaning in the world of <a class="link" href="https://m2pfintech.com/blog/the-rise-of-digital-payments-2/">digital payments</a>.<h2 class="heading-node" id="b53b">Why a Forex card?</h2>While Forex cards do allow for frictionless travel, they also come with a host of other benefits such as:It is the safest form of carrying cash, and they are PIN-protected prepaid cards. For example, M2P’s Forex cards enable a traveler to load up to 24 currencies in one card, and it also comes with an app that offers a virtual wallet.They also come with an app feature. For example, <a class="link" href="https://m2pfintech.com/">M2P’s</a> digital travel money app offers the feature of configuring spending limits, channels and block/unblock the card. The traveler can lock in the exchange rates, and buying a forex card is cheaper than cash currency conversion. Also, it saves them fluctuating rates when using debit/credit cards.The traveler can save on transaction fees typically charged by debit and credit cards. They range from 2% to 5% and are coupled with markup fees, applicable taxes, and so on.It can be reloaded from any part of the globe and access a 24/7 customer support team. Travel cards are predominantly accepted everywhere without additional charges.Also, many issuers allow the auto-sweep feature when one currency in a multi-currency wallet goes low. For example, M2P will transfer funds from the GBP wallet to the USD wallet if the wallet balance becomes low when initiating a purchase. It doesn’t require any additional confirmations from the user, and they can easily transact at their preferred platform.It also comes with an ATM feature and can be used in any Visa or MasterCard terminal. Upon return, the balance currency can be converted back into INR without any hassle. Most often, the issuers also offer travel insurance cover along with the forex card.Gone are the days when foreign travel mandated carrying around cash hidden inside the layers of dress and goodies as a safety precaution. With the travel ban slowly being eased in many countries across the world and with M2P’s multi-currency forex cards as a travel companion, today’s globetrotters can enjoy secure and hassle-free travel.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox. Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Forex cards- International travel made effortless

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/04/Artboard-1-copy-8-3-1.webp" alt="M2P Fintech" title="" width="100%" height="358">Did you know?PPIs in India grew at a 53% CAGR from 41Cr (May 2017) to 226Cr (May 2021). And the potential for future growth is enormous.New to the PPI world?Here’s a little introduction for you.PPIs are prepaid payment instruments that enable <a class="link" href="https://m2pfintech.com/blog/the-rise-of-digital-payments-2/">digital payments</a> via mobile wallets, <a class="link" href="https://m2pfintech.com/blog/prepaid-cards-101-a-definitive-guide-for-growth-and-profitability/">prepaid cards,</a> and paper vouchers. They are disruptive business enablers with the ability to accelerate the profitability and growth of enterprises worldwide.But how can you tap into the potential of PPIs?First, you need to understand the dynamics behind PPIs. The infographic below will help you grasp and analyze the evolution of PPIs in India from the era of demonetization to the pandemic. You can tap into its immense potential by comprehending growth factors, current status, thriving possibility, RBI initiatives, and much more.<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/PPI-1-aug-11.webp" alt="M2P Fintech" title="" id="xbufzjb8z" width="100%" height="1656"><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/PPI-2-aug-11.webp" alt="M2P Fintech" title="" id="46kompytm" width="100%" height="2021"><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/m2p-website-file/marketing-cms/m2p-blog/2022/06/PPI-3-aug-11.webp" alt="M2P Fintech" title="" id="fjn663498" width="100%" height="1947">Email us at&nbsp;<a class="link au lg" href="mailto:ping@m2pfintech.in" target="_blank" rel="noopener ugc nofollow">ping@m2pfintech.in</a>&nbsp;to issue customized prepaid cards and wallets incredibly fast.<a class="link" href="https://m2pfintech.com/newsletter/">Subscribe</a>&nbsp;to our newsletter and get the latest fintech news, views, and insights, directly to your inbox.Follow us on&nbsp;<a class="link" href="https://www.linkedin.com/company/m2pfintech/mycompany/">LinkedIn</a>&nbsp;and&nbsp;<a class="link" href="https://twitter.com/m2pfintech">Twitter</a>&nbsp;for insightful fintech tales curated for curious minds like you.

Tag: "Prepaid Cards (10)"

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