<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/02/mms-gifting-platform-blog-banner-2026-01.webp" alt="India's largest digital gifting platform managing 1,000+ brands, scaled with M2P's MMS, automating settlements and powering omnichannel voucher journeys." title="" id="r0urrrnub" width="100%" height="317">Digital gifting in India has evolved from occasional, promotional physical vouchers to instant gift cards, prepaid vouchers, e-coupons, and digital experiences delivered via online platforms, apps, and social channels. The market is witnessing strong momentum driven by rising internet penetration, growing ecommerce adoption, and a clear preference for hassle-free gift ordering. Today, leading platforms issue hundreds of thousands of gift vouchers every day across thousands of brands and multiple channels, including bank portals and brand apps.&nbsp;But this growth comes with operational complexity. Platforms must manage thousands of merchant relationships, comply with RBI’s PPI norms, and still offer real-time visibility into transactions, commissions, and settlements. Manual workflows and fragmented systems quickly lead to delayed payouts, poor merchant experience, and limited control over fund flows.&nbsp;In this scenario, India’s largest digital gifting and rewards platform decided to rethink how it manages merchants and settlements at scale. Partnering with M2P, the company implemented a <a class="link" href="https://m2pfintech.com/merchant-acquiring-solutions/" target="_blank">Merchant Management System (MMS)</a> and prepaid stack to automate merchant lifecycle management, streamline settlements, and support omnichannel voucher journeys, without compromising on compliance.&nbsp;<h2 class="heading-node" id="8klrsex6v" style="text-align: left">About the Client</h2>India’s top digital gifting and rewards platform powers instant, brand-specific e-gift vouchers for consumers, corporates, and loyalty programs. They specialize in consumer gifting, bulk corporate incentives, and seamless reward redemptions via bank and third-party integrations for some of India’s most loved brands. Its operating scale includes,&nbsp;<ul class="list-node" id="mtugf62h5"><li>1000+ brand partnerships across retail, travel, dining, and more&nbsp;</li></ul><ul class="list-node" id="jny70yn03"><li>500k+ gift vouchers issued per day&nbsp;</li></ul><ul class="list-node" id="la4iarwmz"><li>Multi-channel distribution via bank portals, brand websites, third-party platforms, and its own properties</li></ul><h2 class="heading-node" id="k2kop8zfv" style="text-align: left">Challenges of Largest Digital Gifting and Rewards Platform</h2>As volumes grew, the legacy setup started buckling under the weight. Merchant onboarding, settlement calculations, and reconciliation processes remained heavily manual, creating mounting pressure across four key areas:<ul class="list-node" id="9swxk60zf"><li>Merchant overload: Juggling exploding partnerships and endless gift voucher variations across 1000+ brands&nbsp;</li></ul><ul class="list-node" id="kmerdrd9m"><li>Frictionless delivery: Ensuring instant digital vouchers (no physical cards) worked reliably across every redemption channel&nbsp;</li></ul><ul class="list-node" id="hh17g6xxd"><li>Compliance pressure: Meeting RBI PPI requirements through a licensed, audit-ready prepaid platform&nbsp;</li></ul><ul class="list-node" id="5bxz4wim9"><li>Zero visibility: No real-time tracking of transactions, redemptions, or customer patterns</li></ul><h2 class="heading-node" id="5vfprmezo" style="text-align: left">How M2P’s MMS Delivered Operational Excellence</h2>To address these scaling challenges, the platform integrated <a class="link" href="https://m2pfintech.com/merchant-acquiring-solutions/" target="_blank">M2P's Merchant Management System (MMS)</a> with our licensed prepaid payment infrastructure. This enterprise-grade solution transformed their operations across four key dimensions:Unified Merchant Lifecycle Management&nbsp;MMS provides a centralized platform for managing complex merchant ecosystems through multi-tier hierarchies and role-based access controls (RBAC).&nbsp;<ul class="list-node" id="cu037u3ql"><li>Accelerated merchant onboarding and gift voucher program configuration</li></ul><ul class="list-node" id="53dpq9g56"><li>Maker-checker approval workflows ensure governance over high-risk changes, including billing modifications, onboarding, and bank account updates</li></ul>Automated Settlement and ReconciliationLegacy manual processes were replaced with fully automated settlement cycles and intelligent invoicing.&nbsp;<ul class="list-node" id="h2iytgtvr"><li>Guaranteed timely merchant payouts with configurable thresholds and minimal manual oversight</li></ul><ul class="list-node" id="4efp2ejhu"><li>Support for ad-hoc settlements alongside flexible fee structures (MDR, transaction, refund, settlement, and dispute fees) tailored to merchant agreements</li></ul>Multi-Channel Redemption Orchestration&nbsp;MMS enables seamless gift voucher issuance and redemption across diverse ecosystems:&nbsp;<ul class="list-node" id="w5zcez3ce"><li>Bank reward platforms and loyalty programs</li></ul><ul class="list-node" id="h75uxsxix"><li>Third-party aggregators (e.g., Amex)</li></ul><ul class="list-node" id="hmgpekdpw"><li>Proprietary platforms and brand-owned channels</li></ul><ul class="list-node" id="qkt75v8y6"><li>Offline merchant locations</li></ul><ul class="list-node" id="otroqkhxl"><li>Enterprise-scale bulk e-gift voucher (EGV) distributionCustom redemption workflows deliver consistent end-customer experiences across online and offline touchpoints.</li></ul>Regulatory Compliance and Audit ReadinessBuilt for India's PPI regulatory framework:&nbsp;<ul class="list-node" id="8qv5j37xz"><li>Granular purchaser and transaction-level reporting with data localization compliance</li></ul><ul class="list-node" id="noywlnglv"><li>MMS and prepaid systems certified by RBI-empaneled auditors, ensuring full adherence to Master Directions on Prepaid Payment Instruments</li></ul><h2 class="heading-node" id="tuw4n0zj1" style="text-align: left">Conclusion</h2>If your gifting or rewards business is grappling with manual merchant operations, delayed settlements, or fragmented voucher journeys, it may be time to rethink your merchant management stack.&nbsp;<a class="link" href="https://m2pfintech.com/contact-us/?activeKey=1&amp;utm_source=MMS_Blog&amp;utm_medium=Blog&amp;utm_campaign=Blog" target="_blank">Book a demo</a> to explore how a dedicated Merchant Management System can give you real-time visibility, automated settlements, and compliant prepaid-like flows, without rebuilding everything from scratch.Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.

How India’s Largest Digital Gifting Platform Scaled Merchant Management with M2P’s MMS

How M2P’s Core Lending Suite Reinvents Loan Origination

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/01/blog-banner-m2ps-merchant-management-system_main_banner_2000x1000.webp" alt="M2P Merchant Management System (MMS) for Retail Merchants Credit and Lending" title="" id="5cm36vjtu" width="100%" height="253">On paper, retail merchant credit looks like a powerful growth engine. In practice, it often unfolds as a maze of forms, follow-ups, and fragmented systems that slow down everyone involved. As onboarding stretches, disbursements lag, and settlements require manual intervention, friction quietly replaces momentum. This isn’t about lack of effort or ambition, but a structural gap between the needs of modern retail ecosystems and legacy credit architectures, calling for a smarter, integrated approach.&nbsp;In this blog, we explore why traditional merchant credit models break under scale, and how platform-led architectures are rewriting that story, illustrated through a real-world example.&nbsp;<h2 class="heading-node" id="e0fe09xf7" style="text-align: left">The Backstory&nbsp;</h2>Across the Philippines, thousands of small neighborhood retailers form the backbone of daily commerce. These merchants rely on timely access to FMCG inventory from large distributors and wholesalers, making predictable credit and working capital critical to keeping their businesses running. Without seamless financial support, even high-demand retailers face operational bottlenecks that can stifle growth and limit inclusion.&nbsp;<h2 class="heading-node" id="kh5f38o89" style="text-align: left">About the Client&nbsp;</h2>A leading digital bank in the Philippines saw both the opportunity and the responsibility in supporting the retail and SME commerce ecosystem. As a prominent digital-first institution offering savings accounts, deposits, loans, insurance, and investment products, the bank set out to deepen its engagement with small and medium-sized retailers.&nbsp;The goal was straightforward: provide credit lines and savings accounts that would help merchants purchase inventory seamlessly, grow sustainably, and remain financially resilient.&nbsp;&nbsp;As adoption accelerated, the bank identified the need to evolve its operational foundations to match its ambition. Manual onboarding, fragmented credit management, and slow settlements created friction at every step, turning a growth engine into a bottleneck. This moment marked a strategic inflection point, one where advancing retail inclusion would be driven not by expanding product breadth, but by building a smarter, more integrated platform designed for scale.&nbsp;&nbsp;<h2 class="heading-node" id="180qjp5ot" style="text-align: left">Operational Bottlenecks in the Traditional Merchant Credit Model&nbsp;</h2>Conventional merchant credit models evolved around siloed systems—one for onboarding, another for lending, another for payments, and yet another for reconciliation. As transaction volumes grow, these silos create structural weaknesses:&nbsp;<ul class="list-node" id="18uz8rcuu"><li>Onboarding Inefficiencies: Manual KYC and verification processes slow down account activation and delay access to credit for merchants.&nbsp;</li></ul><ul class="list-node" id="0fu9y53bp"><li>Complex Payment and Settlement Processes: Managing pre-authorized funds and distributor account debits through manual workflows introduces operational inefficiencies and delays.&nbsp;</li></ul><ul class="list-node" id="e9t8x7cyw"><li>Limited Transaction Controls: The absence of automated capabilities for refunds, EMI options, and promotion management constrains flexibility for both merchants and the bank.&nbsp;</li></ul><ul class="list-node" id="66fatwda6"><li>Restricted Access Management: A lack of structured User Access Management (UAM) makes it difficult to support different merchant roles and hierarchies securely and efficiently.&nbsp;</li></ul><ul class="list-node" id="43wtsi3eu"><li>Dispute and Reconciliation Gaps: Without automated workflows, dispute resolution and real-time settlement management become time-consuming and error-prone.&nbsp;</li></ul><ul class="list-node" id="9wy92596l"><li>Absence of a Purpose-Built Merchant Management Platform: Reliance on a makeshift solution to manage merchants limits operational efficiency, complicates support, and slows the rollout of new products and services.&nbsp;</li></ul>What begins as an operational inconvenience eventually becomes a strategic constraint, restricting scale, innovation, and financial inclusion.&nbsp;Fixing these challenges isn’t about incremental automation. It requires a fundamental shift in how merchant credit is designed and delivered.&nbsp;<h2 class="heading-node" id="3s9kufijl" style="text-align: left">Introducing the Shift: M2P’s MMS&nbsp;</h2>To move from fragmented execution to scalable inclusion, the bank needed a unified merchant and credit platform that connects onboarding, lending, payments, settlements, and reconciliation in real time.&nbsp;This was where a unified Merchant Management System (MMS) came into play.&nbsp;Rather than stitching together point solutions, the bank adopted an integrated merchant management platform that acted as a single control layer across the merchant lifecycle, combining compliance, credit, payments, and operational governance into one cohesive system.&nbsp;<h2 class="heading-node" id="q80n2i0e9" style="text-align: left">Inside the Transformation: From Onboarding to Settlement&nbsp;</h2>By implementing M2P’s Merchant Management System (MMS) with an integrated credit management framework, the bank restructured its merchant credit journey.&nbsp;<h3 class="heading-node" id="hxvo9prny" style="text-align: left">1. Merchant Onboarding and Credit Enablement&nbsp;</h3>Automated Merchant Onboarding: Multi-level hierarchy support for onboarding merchants, sub-merchants, and distributors based on their role and credit eligibility.&nbsp;<ul class="list-node" id="9y630ymsw"><li>Onboarded both retailers and FMCG/Brand/Distributors with a different onboarding process based on the type of merchant, with their own rules and processes.&nbsp;</li></ul><ul class="list-node" id="s70bbtfzw"><li>Created bank accounts in the client's CBS for the merchants post all the regulatory checks and processes.&nbsp;</li></ul><ul class="list-node" id="w64ir0r27"><li>Powered the merchant mobile application for onboarding, payments, loan origination, settlements, etc.&nbsp;</li></ul>Loan Origination System (LOS) Integration: Seamlessly linked with the bank’s systems to perform AML checks, KYC document verification, and dedupe during account creation.&nbsp;<ul class="list-node" id="vth44r3r3"><li>Supported credit lines for retailers with multiple distributors.&nbsp;</li></ul><ul class="list-node" id="1fdui5amr"><li>Combined repayment cycle for multiple loans with different distributors, with interest free period and minimal interest rates.&nbsp;</li></ul><ul class="list-node" id="mpv9qfiht"><li>Automated repayments from retailers to distributors.&nbsp;</li></ul>User Access Management (UAM): Role-based access control for operational teams and merchants, ensuring secure access and visibility.&nbsp;<h3 class="heading-node" id="hhmnnz7c1" style="text-align: left">2. Pre-Authorization and Capture Payment Flow&nbsp;</h3>Payments:&nbsp;<ul class="list-node" id="vpggozwp0"><li>Pre-Auth Flow: Funds were blocked from the retailer’s account at the time of order placement, ensuring order security.&nbsp;</li></ul><ul class="list-node" id="nyro6hda0"><li>Capture on Delivery: Funds were debited only upon successful delivery of goods, reducing disputes and increasing trust.&nbsp;</li></ul>Settlements:&nbsp;<ul class="list-node" id="yinnu5udc"><li>Timely Automated Settlements: Ensured efficient fund disbursements with reduced manual intervention.&nbsp;</li></ul><ul class="list-node" id="0nwou9o84"><li>Refund Management: Allowed instant refunds in case of failed transactions or order cancellations.&nbsp;</li></ul>Dispute Management:&nbsp;<ul class="list-node" id="md3b9xw0d"><li>Dispute Resolution: Dedicated dispute management tools for quick issue resolution between retailers and wholesalers.&nbsp;</li></ul>Merchant Dashboard and Reporting:&nbsp;<ul class="list-node" id="l2ktri77t"><li>Integrated Merchant App: Powered Bank's merchant app end-to-end with real-time transaction tracking, settlement updates, and dispute resolutions.&nbsp;</li></ul><ul class="list-node" id="fn0ow23tz"><li>Advanced Analytics and Reporting: Enabled data-driven decision-making with insights into retailer performance, credit utilization, and payment trends right on the merchant and operations dashboard of M2P MMS.&nbsp;</li></ul><h3 class="heading-node" id="d4eafeelo" style="text-align: left">3. Reconciliation and Compliance &nbsp;</h3>End-to-End Reconciliation: Automated tracking of payment statuses, blocked funds, and settlements minimized errors.&nbsp;Regulatory Compliance: AML and KYC verification ensured compliance with banking regulations.&nbsp;<h2 class="heading-node" id="tc2gy1a5a" style="text-align: left">Outcome Achieved: From Friction to Flow&nbsp;</h2>The transformation delivered tangible, business-critical results:&nbsp;<ul class="list-node" id="ps6m8xxll"><li>80% faster merchant onboarding, accelerating activation and revenue realization&nbsp;</li></ul><ul class="list-node" id="t1muszesz"><li>60% improvement in operational efficiency, driven by automation across settlements and reconciliation&nbsp;</li></ul><ul class="list-node" id="kynf07dwe"><li>Stronger merchant engagement, enabled by real-time tracking, promotions, and dispute resolution&nbsp;</li></ul><ul class="list-node" id="545vtpkcj"><li>Reduced settlement delays and disputes, reinforcing trust across the ecosystem&nbsp;</li></ul><h2 class="heading-node" id="849cisj8a" style="text-align: left">Next Steps: Scaling the Ecosystem&nbsp;</h2>M2P’s Merchant Management System transformed the bank’s SME credit offering by integrating onboarding, payments, and lifecycle management into a seamless, unified process. By implementing a pre-authorization and capture model, the platform ensured that transactions remained secure and reliable, while automated settlements, User Access Management (UAM), dispute resolution, EMIs, and promotions enhanced operational efficiency and strengthened trust across the retail ecosystem.&nbsp;With these foundational capabilities in place, the bank is now positioned to expand its offerings further, extending credit cards to retailers, enhancing BNPL programs with targeted promotions, and reinforcing onboarding, credit, and transaction risk management through advanced fraud and risk modules. This platform-led approach sets the stage for scalable growth, deeper financial inclusion, and a more resilient merchant ecosystem.&nbsp;<h2 class="heading-node" id="4tdtmu61o" style="text-align: left">Looking Ahead&nbsp;</h2>For banks looking to modernize merchant-led credit ecosystems, platform-driven solutions like M2P’s Merchant Management System provide a proven blueprint for scale, operational efficiency, and long-term impact. By unifying credit, payments, compliance, and lifecycle management into a single platform, banks can move beyond fragmented systems to deliver seamless experiences for merchants and customers alike.&nbsp;Discover how your institution can unlock growth and inclusion. <a class="link" href="https://m2pfintech.com/contact-us/?activeKey=1#utm_source=Blog&amp;utm_medium=MMS&amp;utm_campaign=case+study+2" target="">Schedule a demo today!&nbsp;</a>Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.

How M2P’s MMS Transformed Merchant Credit for a Leading Digital Bank: A Case Study

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/01/1-9.webp" alt="Repayment reversal process in M2P’s Credit Card Stack ensuring operational accuracy" title="" id="fs13bsivz" width="100%" height="317">In modern credit card programs, operational excellence is no longer defined by how systems perform under ideal conditions, but by how reliably they recover when things go wrong. A single misapplied repayment can cascade across balances, billing cycles, delinquency metrics, customer statements, and regulatory reports.&nbsp;For banks and fintech’s operating at scale, these errors often translate into manual interventions, audit exposure, delayed resolution, and erosion of customer trust. As transaction volumes grow and systems become more interconnected, traditional approaches to correcting repayment errors are proving inadequate.&nbsp;This shift has elevated repayment reversal from a back-office fix to a frontline platform capability. Within M2P’s <a class="link" href="https://m2pfintech.com/blog/a-comprehensive-look-at-m2ps-corporate-credit-card-stack/" target="_blank">Credit Card Stack</a>, repayment reversal is engineered natively to address this challenge ensuring errors are corrected accurately, transparently, and without disrupting dependent processes.&nbsp;This blog explores why repayment reversal is a key operational functionality al and how M2P delivers it seamlessly at scale.&nbsp;Let’s first jot down the structural complexities that make repayment errors so difficult.&nbsp;<h2 class="heading-node" id="vkoak2art" style="text-align: left">Barriers of Repayment Reversal&nbsp;&nbsp;</h2>In modern credit card platforms, repayments are deeply embedded within interconnected financial, risk, and customer workflows. What appears to be a single transaction immediately propagates across multiple system states, making reversals inherently complex and operationally sensitive.&nbsp;Once a repayment is posted, it typically drives changes across:&nbsp;<ul class="list-node" id="oysvj7fog"><li>Financial state: balances, available limits, and ledger positions&nbsp;</li></ul><ul class="list-node" id="n4og6u5bm"><li>Billing workflows: statement generation and cycle calculations&nbsp;</li></ul><ul class="list-node" id="729tljn27"><li>Risk logic: DPD, delinquency status, and account blocks&nbsp;</li></ul><ul class="list-node" id="jasez988w"><li>Governance layers: reporting, audit trails, and regulatory records&nbsp;</li></ul><ul class="list-node" id="s1zuxcedg"><li>Customer touchpoints: statements and transaction visibility&nbsp;</li></ul>By the time an error surfaces, multiple processes are already locked in. Attempting a reversal without restoring every dependent state precisely can lead to data mismatches, audit gaps, and customer dissatisfaction. Unfortunately, many institutions still depend on manual solutions that are slow, error-prone, and unsustainable at scale.&nbsp;Addressing these risks requires more than ad hoc fixes, it demands a native, intelligent solution. M2P delivers exactly that through its Credit Card Stack.&nbsp;<h2 class="heading-node" id="bvczowp64" style="text-align: left">Repayment Reversal – A Core Module in M2P’s Credit Card Stack&nbsp;&nbsp;</h2>M2P addresses this challenge by integrating repayment reversal as a core module within its Credit Card Stack.&nbsp; This module allows seamless and controlled reversals of the latest unbilled cash repayments, ensuring financial accuracy, regulatory compliance, and operational continuity. By handling repayment errors natively, M2P eliminates the need for manual interventions, reduces risk, and allows banks and fintechs to maintain consistent operations at scale.&nbsp;<h3 class="heading-node" id="c4437ez1z" style="text-align: left">Key Operational Benefits&nbsp;&nbsp;</h3><ul class="list-node" id="dg78pff8p"><li>Significant cost reduction – By automating high-risk repayment workflows, banks and fintechs save on manual labor and avoid financial losses from errors</li></ul><ul class="list-node" id="0018iify1"><li>Robust risk mitigation – Accurate, controlled reversals ensure regulatory compliance and minimize exposure to penalties, audits, or operational failures</li></ul><ul class="list-node" id="83t6fwex0"><li>High operational efficiency – Faster error resolution and streamlined processes allow teams to focus on strategic, value-added tasks</li></ul><ul class="list-node" id="kvsyraqyy"><li>Effortless scalability – The system handles increasing transaction volumes without extra overhead, supporting seamless business growth</li></ul><ul class="list-node" id="4gttxq39c"><li>Enhanced customer trust – Reliable and timely repayment corrections improve experience, strengthen loyalty, and reduce complaint&nbsp;</li></ul>Repayment reversal is a foundation for resilient and scalable credit operations. M2P’s Credit Card Stack integrates this functionality at its core, helping businesses maintain accuracy, protect account integrity, and enhance customer trust.Want to know how M2P’s Credit Card Stack operationalizes repayment reversal at scale? &nbsp;<a class="link Hyperlink SCXW230244395 BCX8" href="https://m2pfintech.com/contact-us/?activeKey=1&amp;utm_source=Repayment%20Reversal&amp;utm_medium=Credit%20Card%20Stack&amp;utm_campaign=Blog" target="_blank" rel="noreferrer noopener">Connect with us</a> to know more.Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.

How M2P Enables Effortless Repayment Reversals for Credit Programs

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/01/upi-biometric-authentication-blog-02.webp" alt="M2P’s UPI stack enabling secure, biometric-powered digital payments" title="" id="g0fdygs83" width="100%" height="253">UPI has evolved far beyond a convenience; it has become the foundational rail of India’s digital economy. From street vendors accepting QR payments to large enterprises moving high-value remittances, UPI now underpins everyday commerce at a massive scale. In June 2025 alone, the platform processed 18.39 billion transactions worth ₹24.03 lakh crore, a testament to the trust, ubiquity, and resilience it has built across the country.&nbsp;With daily transaction volumes frequently crossing 600 million, UPI now operates at an unprecedented reach. Even marginal improvements in security, speed, or accessibility can unlock outsized gains. These improvements help reduce fraud, improve transaction success rates, expand financial access, and drive broader economic efficiency. At this magnitude, authentication is no longer a backend mechanism; it is a critical determinant of user experience, trust, and system-wide stability.&nbsp;Recognizing this inflection point, the Department of Financial Services (DFS), Ministry of Finance, announced a landmark set of initiatives at the Global Fintech Fest (GFF) 2025. At the center of this announcement are three transformative digital features for UPI, led by on-device biometric authentication. Together, they aim to make UPI payments as intuitive as unlocking a smartphone, while continuing to uphold the robust security and regulatory standards that have defined India’s payments ecosystem.&nbsp;This blog explores these new capabilities in detail and what this shift means for onboarding India’s next half-billion digital users.&nbsp;Here’s why biometric authentication is set to redefine UPI. Let’s dive in.&nbsp;<h2 class="heading-node" id="kqrtwi907" style="text-align: left">Why Biometric Authentication?&nbsp;</h2>As UPI processes billions of transactions each month, the way users authentication has become one of the most critical levers. For years, UPI has relied on a 4–6-digit PIN as its primary authentication mechanism. While this approach has served the ecosystem well, its limitations are becoming increasingly visible at this volume of usage.&nbsp;<ul class="list-node" id="t2u02d1tv"><li>Security Risks: PINs can be shared, observed, or stolen through phishing and social engineering, making them vulnerable in high-density or assisted payment environments.&nbsp;</li></ul><ul class="list-node" id="g6pa69sjf"><li>Friction at Volume: Repeated PIN entry adds seconds to every transaction. Given UPI’s massive transaction load, this can lead to failed payments and drop-offs, particularly for low-value, high-frequency use cases like transit or retail.&nbsp;</li></ul><ul class="list-node" id="u5mf2epjh"><li>Barriers to Inclusion: Elderly users, first-time digital adopters, and low-literacy populations often find PIN setup or entry challenging, creating a silent exclusion barrier.&nbsp;</li></ul>To onboard the next half-billion UPI users, India must rethink authentication mechanisms beyond traditional PINs. This shift shines the spotlight on on-device biometric verification, which offers a powerful blend of security, convenience, and financial inclusion.<h2 class="heading-node" id="ns3t2ia7s" style="text-align: left">How On-Device Biometrics Change the Equation?&nbsp;</h2>On-device biometric authentication using a smartphone’s fingerprint sensor or facial recognition offers a fundamentally different approach to trust and verification.&nbsp;Stronger, Non-Transferable Security&nbsp;&nbsp;Biometric credentials are unique to each individual and cannot be shared, guessed, or easily replicated. Biometric data remains securely stored within the device’s secure enclave and is never transmitted during a transaction, significantly reducing exposure risks.Faster, Frictionless Approvals&nbsp;With just a touch or glance, authentication becomes nearly instantaneous. By eliminating manual input, biometrics reduce transaction failures, improve success rates, and create a near-invisible payment experience, especially important as UPI volumes continue to rise.Designed for Inclusion&nbsp;Biometric authentication removes the need to remember PINs or navigate complex inputs, making UPI more accessible for elderly users, rural populations, and individuals with limited digital literacy. This simplicity is key to expanding UPI adoption beyond urban and digitally savvy users.&nbsp;<h2 class="heading-node" id="m5ply88qv" style="text-align: left">How New Biometric UPI Features Work?&nbsp;</h2>Leveraging native OS technologies (Android/iOS) alongside UIDAI’s secure frameworks, these features are designed to deliver frictionless payment experiences without compromising safety or regulatory compliance. From everyday retail payments to onboarding first-time users, biometric UPI is reshaping how millions interact with digital finance.&nbsp;<h3 class="heading-node" id="u8ncelem0" style="text-align: left">1. Authorize UPI Payments Using On‑Device Face or Fingerprint Authentication&nbsp;</h3>The first major upgrade lets users authorize UPI payments using their smartphone’s built-in fingerprint or face recognition, removing the need to manually enter a PIN for eligible transactions and supported devices.&nbsp;How it works:&nbsp;<ul class="list-node" id="fvxxgets8"><li>Users scan a QR code or initiate a payment as usual</li></ul><ul class="list-node" id="bulvzcf78"><li>Instead of typing a PIN, they authenticate via Touch ID or Face ID</li></ul><ul class="list-node" id="gqe00e34h"><li>Authentication occurs entirely on‑device, ensuring biometric data never leaves the secure enclave</li></ul><ul class="list-node" id="ypkmp137k"><li>Transactions continue to undergo standard bank‑level and NPCI‑mandated security validations</li></ul><h4 class="heading-node" id="j3q39frxr" style="text-align: left">Key Benefits for Users and Banks &amp; NBFCs</h4><table class="border-collapse border border-gray-300" style="min-width: 50px"><colgroup><col style="min-width: 25px"><col style="min-width: 25px"></colgroup><tbody><tr class="border border-gray-300"><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Users&nbsp;</td><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Banks &amp; NBFCs&nbsp;</td></tr><tr class="border border-gray-300"><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Faster, near-instant transactions&nbsp;</td><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Maintain strong control and compliance&nbsp;</td></tr><tr class="border border-gray-300"><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Fewer failed attempts and abandoned payments&nbsp;</td><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Reduce transaction failures and customer support load&nbsp;</td></tr><tr class="border border-gray-300"><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Seamless, intuitive experience for daily payments like groceries, cabs, or utility bills&nbsp;</td><td class="border border-gray-300 p-2" colspan="1" rowspan="1">Enable higher transaction volumes without adding friction&nbsp;</td></tr></tbody></table>&nbsp;This feature significantly reduces friction in everyday payment experiences, making digital finance accessible to a broader audience.&nbsp;<h3 class="heading-node" id="dkepv2h4z" style="text-align: left">2. Aadhaar-Based Face Authentication for Instant PIN Setup/Reset&nbsp;</h3>A critical barrier in UPI adoption has been setting or resetting PINs, particularly for users without debit cards or OTP access. With Aadhaar-based facial verification, this process becomes effortless and secure.&nbsp;How it works:&nbsp;<ul class="list-node" id="d0xnzqwao"><li>Users verify their identity using UIDAI‑approved facial authentication frameworks (such as FaceRD, where applicable)</li></ul><ul class="list-node" id="zkn9ug2wc"><li>Once verified, they can set or reset their UPI PIN without a card, OTP, or bank visit</li></ul>Why it’s essential:&nbsp;<ul class="list-node" id="7asl3c8te"><li>Reduces onboarding friction</li></ul><ul class="list-node" id="c1cr7sor4"><li>Makes UPI accessible to first-time users, senior citizens, and rural populations</li></ul><ul class="list-node" id="dxwwvkxzo"><li>expand financial inclusion by enabling millions of previously excluded users&nbsp;into the digital economy</li></ul>This capability ensures first‑time users can complete onboarding without dependency on cards, OTP delivery, or bank branch access, removing a key adoption hurdle.&nbsp;To deliver these solutions widely, financial institutions need a platform that’s fast, secure, and future-ready, and that’s exactly what M2P offers.&nbsp;<h2 class="heading-node" id="qql7zggv9" style="text-align: left">Powering the Future with M2P's UPI Stack&nbsp;</h2>As an NPCI-affiliated partner, our cloud-native, full-stack UPI platform enables banks, NBFCs, PSPs, and TPAPs to build, launch, and scale future-ready UPI capabilities with speed and certainty.&nbsp;At the core of this offering is M2P’s UPI Switch, a robust, high-performance platform that equips financial institutions with the infrastructure, intelligence, and scalability required to meet the evolving demands of India’s digital payments ecosystem.&nbsp;<h2 class="heading-node" id="im0tf3w2m" style="text-align: left">Why Choose M2P’s UPI Switch?&nbsp;</h2><ul class="list-node" id="kwizpg7px"><li>100% API Coverage for seamless integration&nbsp;</li></ul><ul class="list-node" id="yeukrr11o"><li>Low-Code Enablement to accelerate go-to-market&nbsp;</li></ul><ul class="list-node" id="ow3mkc6ny"><li>Modular Architecture for limitless scalability&nbsp;</li></ul><ul class="list-node" id="bgsitvb8f"><li>Economical TCO for cost efficiency&nbsp;</li></ul><ul class="list-node" id="u9cr3kicc"><li>Cloud-Native Design for speed and resilience&nbsp;</li></ul>M2P’s UPI Stack empowers institutions to innovate rapidly, grow reliably, and provide superior user experiences across all UPI rails. Our stack ensures seamless, secure transactions while keeping your business future ready.&nbsp;Ready to lead the next phase of UPI?&nbsp;<a class="link" href="https://m2pfintech.com/contact-us/?activeKey=1&amp;utm_source=Biometric%20UPI&amp;utm_medium=On%E2%80%91Device%20Face%20or%20Fingerprint%20Authentication&amp;utm_campaign=Blog" target="">Talk to our experts</a> and start building your next-generation UPI program today with M2P’s UPI stack.Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.Source Linkshttps://ddnews.gov.in/en/india-becomes-global-leader-in-fast-payments-as-upi-processes-18-39-billion-transactions-in-june-imf/&nbsp;https://paytm.com/blog/news/dfs-launches-biometric-upi-face-authentication-cash-withdrawal/&nbsp;https://www.angelone.in/news/economy/upi-gets-smarter-now-make-payments-instantly-with-your-face-or-fingerprint&nbsp;https://www.fintechbiznews.com/fintech-digital-payment-/biometric-authentication-at-scale-by-navi-upi&nbsp;https://www.angelone.in/news/economy/npci-plans-biometric-authentication-for-upi-making-pin-optional&nbsp;https://www.electronicpaymentsinternational.com/news/india-upi-transactions-digital-features/&nbsp;https://www.fortuneindia.com/business-news/navi-upi-launches-biometric-based-upi-payments-eliminating-the-need-for-pin/127286&nbsp;

Effortless UPI Payments with On-Device Biometric Authentication

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/01/sustainable-fintech-green-finance_main_banner_2000x1000-copy.webp" alt="AI + APIs: The Future of Sustainable Finance &amp; ESG Innovation" title="" id="a42l3bvae" width="100%" height="253">Global sustainable finance is projected to surpass $22 trillion by 2031, and the financial sector gets to grip with fragmented ESG data, inconsistent metrics, and the challenge of embedding sustainability logic into day-to-day decisioning.&nbsp;The movement toward sustainable finance has been decades in the making. Today, APIs at the core of this transformation, acting as digital connectors that seamlessly link legacy infrastructures with advanced ESG tools. This integration unlocks real-time insights and powers innovative solutions, driving sustainable finance forward.&nbsp;This blog explores the evolution of sustainable finance, the rise of fintech in this space, and how APIs, amplified by AI, are fueling the next era of ESG innovation.&nbsp;&nbsp;<h2 class="heading-node" id="i88ahdxrd" style="text-align: left">Sustainable Finance&nbsp;</h2>Sustainable finance has come a long way since its early roots in the late 20th century. What began as niche ethical investing has evolved into a mainstream strategy integrating ESG criteria into global capital allocation. By the early 2000s, frameworks like the United Nations Principles for Responsible Investment (UNPRI) formalized this approach, debunking myths that sustainability compromises return. Instead, studies showed that ESG-focused investments often outperform traditional ones by mitigating risks like regulatory fines or reputational damage.&nbsp;Today, sustainable finance encompasses everything from green bonds funding renewable energy projects to impact investing aimed at social equity. The momentum is driven by regulatory pressures, such as the EU's Sustainable Finance Disclosure Regulation (SFDR) and the U.S. SEC's climate risk disclosures, alongside investor demand. Millennials and Gen Z, who will inherit trillions in wealth, prioritize values-aligned portfolios, pushing asset managers to adapt. However, the sector's digital maturity lags, with many institutions still reliant on siloed, legacy systems unable to handle dynamic ESG data.&nbsp;<h2 class="heading-node" id="qzvrr3be0" style="text-align: left">Introducing Sustainable Fintech&nbsp;</h2>Sustainable fintech bridges this gap by leveraging technology to make finance more inclusive, efficient, and eco-conscious. It uses digital tools to address ESG challenges, from promoting financial access in underserved communities to funding low-carbon initiatives. Unlike traditional finance, fintech operates with agility, deploying apps, platforms, and algorithms that democratize sustainable options.&nbsp;For instance, platforms like Aspiration or TreeCard allow users to offset carbon emissions with every purchase, turning routine spending into environmental action. Green finance, a subset, focuses on directing capital toward climate-positive projects, such as solar farms or biodiversity conservation. Together, they create a virtuous cycle: fintech innovates the tools, while green finance scales the impact.&nbsp;The 2010s marked fintech’s explosive growth, introducing technologies that transformed how financial services operate:&nbsp;<ul class="list-node" id="60qkqdweq"><li>Blockchain for transparent transactions – Providing tamper-proof ledgers, blockchain enabled secure, verifiable transactions, improving trust and traceability, which is especially critical for ESG reporting and green finance.&nbsp;</li><li>AI for personalized advice – Machine learning and intelligent algorithms allowed platforms to deliver tailored financial guidance, optimize investment portfolios, and even recommend ESG-aligned opportunities based on individual preferences.&nbsp;</li><li>Data analytics for risk assessment – Advanced analytics turned vast streams of financial and non-financial data into actionable insights, helping institutions measure environmental, social, and governance risks, and make informed lending and investment decisions. &nbsp;</li></ul>These technologies enhance ESG integration, making it easier to track metrics like carbon footprints or social impact scores.&nbsp;&nbsp;<h2 class="heading-node" id="qpjo7mkcz" style="text-align: left">APIs – The Engine Behind ESG Innovation&nbsp;</h2>APIs act as the critical bridge connecting legacy banking cores with external ESG data sources, AI-driven analytics, and the 3rd party sustainability platforms, all without requiring costly overhauls.&nbsp;<h3 class="heading-node" id="borj4hjog" style="text-align: left">Why are APIs Essential?&nbsp;&nbsp;</h3><ol class="list-node" id="evo6i87sq"><li>Facilitates Real-Time Data Interoperability&nbsp;</li></ol>ESG information is inherently scattered across diverse sources such as satellite imagery, regulatory databases, corporate sustainability reports, and real-time monitoring platforms. APIs aggregate and harmonize this data into structured and usable formats, eliminating manual data entry and reducing errors. For example, carbon tracking APIs can instantly pull emission data from global monitoring networks, allowing banks to assess the environmental footprint of transactions in real time.&nbsp;<ol class="list-node" id="4g9xqbcej" start="2"><li>APIs Enable Automation</li></ol>They embed sustainability logic directly into their core operations. Whether its scoring loans based on environmental, social, and governance (ESG) criteria, automating ESG compliance checks, or rebalancing investment portfolios for sustainability, APIs streamline these processes. Their modular design ensures that systems remain flexible and resilient, capable of adapting to new regulations or evolving sustainability standards without major disruptions.&nbsp;<ol class="list-node" id="p87ga7yq7" start="3"><li>APIs Drive Scalability</li></ol>By standardizing access to ESG data and services, APIs foster an open ecosystem where startups and established players alike can innovate rapidly. This accelerates the deployment of green financial products, such as ESG-linked bonds, climate-resilient insurance, and sustainable investment platforms. Startups can build on existing infrastructure, leveraging APIs to create tailored solutions that meet the unique needs of different market segments. This democratization of access fuels competition drives costs and broadens the reach of sustainable finance.&nbsp;<ol class="list-node" id="1tmaejzin" start="4"><li>Enhances Transparency and Trust&nbsp;</li></ol>APIs also play a vital role in increasing transparency. By providing auditable trails of data flows and decision logic, they help build trust among stakeholders including the investors, regulators, and customers. This transparency is crucial for verifying ESG claims and ensuring that sustainability initiatives are both credible and impactful.&nbsp;<h2 class="heading-node" id="8nnme8hkz" style="text-align: left">Real-World API Use Cases in Sustainable Fintech&nbsp;</h2><ul class="list-node" id="k6fgfegin"><li>Climate-Integrated Credit &amp; Risk Models - Fintech APIs unlock real-time environmental data for sustainability-driven lending and insurance decisions. As underwriting platforms embrace AI, these APIs add adaptive, climate-aware logic, delivering autonomous or human-in-the-loop decisions. This leads to EVs qualifying for lower premiums, and businesses with superior carbon profiles access preferential loan terms.&nbsp;</li><li>Dynamic ESG Investment Intelligence - For both institutional decisions and client portfolios, ESG APIs evolve beyond annual reports to live feeds from emissions sensors, satellite data, and news sentiment. This richer, verified data layer powers investment platforms with actionable insights, enabling truly conscious capital allocation.&nbsp;</li><li>Next-Gen Green Instruments - From tokenized carbon credits to fractional green bonds, APIs manage innovative financial products seamlessly, layering them onto existing banking rails without core system overhauls. This allows issuers and intermediaries to add new products without replacing old systems, instead connecting them through API gateways, marketplaces, and embedded finance partners.&nbsp;&nbsp;&nbsp;</li></ul><h2 class="heading-node" id="km6yc7mxw" style="text-align: left">Amplifying ESG Impact with AI and APIs&nbsp;</h2>As sustainable finance scales, having vast ESG datasets is not enough, financial institutions need intelligent tools to interpret, act on, and anticipate sustainability risks and opportunities. This is where AI, powered by API-connected data, comes into play, transforming raw information into predictive insights and actionable strategies.&nbsp;<ul class="list-node" id="w07lax3a2"><li>Advanced ML Algorithms - Forecast environmental exposures, quantify asset-level carbon footprints, and run scenario simulations for portfolio optimization. APIs deliver the structured, live data streams AI craves, shifting from backward-looking reports to forward-thinking automation.&nbsp;</li><li>Forward-Looking ESG Intelligence - AI leverages API streams to anticipate risks, from supplier emissions spikes to policy changes. Financial institutions model climate events like regional droughts, recalibrating lending and investment strategies ahead of impact.&nbsp;</li><li>Proactive Regulatory Adaptation - Intelligent systems scan API-connected global regulation feeds, auto-adjusting compliance rules in real time. This maintains alignment without manual intervention as green finance standards evolve.&nbsp;</li><li>Tailored Sustainable Journeys - AI sifts API-enriched customer profiles to craft personalized green offerings, curated ESG portfolios matching values, or bespoke carbon reduction plans. Apps powered by this tech nudge users toward lower-impact choices, driving adoption.&nbsp;</li></ul><h2 class="heading-node" id="4bmmk9clo" style="text-align: left">Emerging Trends Shaping the Future of ESG Innovation&nbsp;</h2>The future of sustainable finance will be defined by technologies that enhance ESG integration, enabling faster, more transparent, and data-driven decision-making. Beyond APIs and AI, emerging tools are enabling real-time ESG tracking, transparent reporting, and innovative green financial products that scale across markets:&nbsp;<ul class="list-node" id="kg1qzz3fz"><li>Blockchain for Carbon Credits: Blockchain (Distributed Ledger Technology, or DLT) provides an immutable ledger to track the issuance, ownership, and retirement of carbon credits, preventing double-counting. APIs link this verifiable, on-chain data back to the financial institution's system, allowing AI to automatically approve the transfer of credits and calculate net-zero progress with absolute transparency.&nbsp;</li></ul><ul class="list-node" id="f798djr1r"><li>IoT for Real-Time Emissions Tracking: Internet of Things (IoT) sensors embedded in factories, vehicles, and supply chains provide granular, real-time emissions data. When integrated via APIs into ESG platforms, this data enables accurate carbon accounting and predictive risk modeling.&nbsp;</li></ul><ul class="list-node" id="7vq8obd3j"><li>Other Innovations: For verifying physical impact (like a green bond funding a reforestation or solar project), high resolution satellite imagery analyzed with computer vision models can reliably identify solar installations. For example, researchers using satellite imagery achieved detection accuracy of about 97.8% for solar arrays in a test region, illustrating how automated verification can bolster confidence in reported environmental outcomes.&nbsp;</li></ul><h2 class="heading-node" id="xl5fxdbf0" style="text-align: left">Embracing the Green Fintech Revolution&nbsp;</h2>Looking forward, the fusion of AI, climate analytics, and fintech infrastructure heralds a new era of intelligent sustainability. By 2030, machine learning will deliver precise, predictive ESG capabilities, anticipating climate risks, detecting greenwashing through unstructured data analysis, and optimizing portfolios for maximum impact with minimal trade-offs.&nbsp;&nbsp;APIs serve as the essential connectivity layer for ESG transformation, powering seamless data orchestration, instant insights, and effortless compliance. Financial institutions building API-centric platforms and AI-powered ESG intelligence now will dominate tomorrow's green finance landscape, where capital actively accelerates climate solutions and responsible growth.&nbsp;Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.Reference links:&nbsp;https://www.alliedmarketresearch.com/sustainable-finance-market-A19436&nbsp;High resolution satellite imagery for residential PV system detection – pv magazine International&nbsp;https://www.tntra.io/blog/sustainable-finance-how-fintech-solutions-driving-green-initiatives/&nbsp;https://www.bobsguide.com/green-fintech-powering-sustainable-finance-and-climate-risk-management/&nbsp;https://www.imgglobalinfotech.com/blog/rise-of-green-fintech&nbsp;https://thedatascientist.com/how-fintech-apis-enable-esg-integration-green-finance/

Green Finance Revolution: How APIs and AI Power ESG in Fintech

<img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/01/2-7.webp" alt="Cobranded Credit Cards, Cobadge Credit Cards, Credit Card Ecosystem" title="" id="7r54hrswr" width="100%" height="253"><a class="link" href="https://m2pfintech.com/blog/why-switch-to-a-new-age-credit-card-system/" target="">Credit cards</a> continue to be a cornerstone of digital payments. In 2025, credit card applications reached their highest levels with millions of customers especially younger demographics, actively seeking new credit options. The global credit card market is projected to surpass USD 115 billion by 2026 and continue growing steadily to nearly USD 153 billion by 2035.In this rapidly evolving market, fintechs and issuers are prioritizing differentiation to capture consumer loyalty. Co-brand and co-badge credit cards are emerging as powerful strategies to unlock unique value propositions, engage new customer segments, and drive competitive advantage. As issuers and brands leverage advanced technologies like AI-driven security and open infrastructure to deliver these specialized products, understanding the nuances between offerings like&nbsp;co-brand&nbsp;and&nbsp;co-badge&nbsp;credit cards becomes essential for both businesses and consumers alike.Let’s break it down.<h2 class="heading-node" id="558zqauvv">What is a Co-brand Credit Card?</h2>A <a class="link" href="https://m2pfintech.com/blog/why-co-branded-credit-cards-are-the-next-frontier-for-banks/" target="">co-brand credit card</a> is a strategic partnership between a licensed card issuer (usually a bank) and another entity such as a consumer brand, fintech, or even another bank. The licensed issuer is mandatory because it ensures compliance with regulatory and network requirements. The card carries the branding of both the issuer and the partner brand (e.g., an airline, retailer, or hotel chain).The main objective is to leverage the partner brand's existing customer base and loyalty, driving engagement, and repeat business for both entities. For the customer, it offers exclusive rewards, discounts, or perks that enhance their experience with that specific brand.<h3 class="heading-node" id="ybv0vmfy8">Example - Federal Bank x Scapia Credit Card</h3>Federal Bank partners with Scapia to create a card designed for travelers with zero forex markup, airport lounge access and reward coins for travel booking. Powered by Visa for global acceptance, the card ensures seamless, secure transactions worldwide, making it the perfect companion for frequent travelers.<h2 class="heading-node" id="06bq72kct">What is a Co-badge Credit Card?</h2>A co-badge credit card is a single card that operates on two payment networks simultaneously. For instance, in India, a credit card issued on the domestic payment network is often co-badged with an international network. This means that when you use the card in India, transactions are processed via the domestic payment network, but when you use the same card internationally, the transactions are processed through the global network.Such an arrangement allows seamless acceptance of the card both domestically and globally, ensuring convenience for the cardholder while leveraging the local network for domestic use and the global network for international usage. In essence, a co-badge card provides the flexibility of using one card worldwide, with transactions routed through the most appropriate network depending on the location.<h3 class="heading-node" id="1m06y04b8">Example</h3>Several credit card implementations leverage a dual-network architecture. Domestic transactions are routed through local payment rails to optimize cost and processing efficiency, while international transactions are automatically switched to a global network layer that supports acceptance across multiple international markets through its extended acceptance ecosystem.<h2 class="heading-node" id="pmiqm3ea9">Technical &amp; Operational Consideration of Co-badge Credit Cards</h2>Issuers opting for co-badge credit cards must manage the technical and operational requirements suited for the dual network support (e.g., a domestic network alongside an international one). This dual network setup translates directly into:<ul class="list-node" id="6i6p1iv4r"><li>Incremental Certification Efforts:&nbsp;Ensuring full compliance and certification with the technical standards and regulations prescribed for a dual network support.</li><li>Dual operations management:&nbsp;Operational teams manage dual settlement processes, dispute resolution protocols, and chargeback management flows, demanding a more sophisticated operational infrastructure. Automated reconciliation platforms such as Recon 360 from M2P can handle this with little to no incremental resourcing.</li></ul>But beyond operational complexity, the real battleground for differentiation lies in how the co-brand and co-badge credit card shape the customer experience. Understanding the fundamental differences between co-brand and co-badge credit cards is crucial, so let’s take a closer look at what sets them apart in the next section.<h2 class="heading-node" id="y0eyn5f8k">Decoding the Core Differences</h2><img src="https://m2p-website-file.s3.ap-south-1.amazonaws.com/marketing-cms/m2p-blog/2026/01/4-5.webp" alt="Cobranded Credit Cards, Cobadge Credit Cards, Credit Card Ecosystem" title="" id="sgs2z9g7b" width="100%" height="443">Understanding these differences is critical, but the real differentiator lies in how issuers leverage each model to drive acquisition, loyalty, and profitability aligning with their unique business objectives.&nbsp;<h2 class="heading-node" id="e56r8s4a9">Issuer Advantages</h2><h3 class="heading-node" id="balkdpgqd">Co-brand Credit Cards</h3><ul class="list-node" id="8yz2pjb4a"><li>Low Customer Acquisition Cost:&nbsp;FIs can leverage the partner brand's existing, loyal customer base to acquire new cardholders at a significantly lower cost than traditional marketing efforts.</li><li>Enhanced Customer Loyalty:&nbsp;Co-brand credit cards typically have lower attrition rates because customers are loyal to both the bank's financial product and the partner's rewards program.</li><li>Increased Share of Wallet:&nbsp;These cards incentivize customers to consolidate their spending with the partner brand and, by extension, the issuing bank, increasing the overall transaction volume.</li><li>Access to Valuable Data Insights:&nbsp;Partnership agreements often allow for valuable data sharing, providing the bank with deeper insights into specific consumer spending behaviors (e.g., travel patterns, retail preferences).</li><li>Enhanced Brand Visibility and Trust:&nbsp;By associating with reputable and popular brands, FIs can boost their own brand visibility and build trust with new customer segments.</li></ul><h3 class="heading-node" id="dd50sd9oy">Co-badge Credit Cards</h3><ul class="list-node" id="29tmldtyp"><li>Optimized Interchange Fees:&nbsp;Ability to route domestic transactions through a local network which typically has lower interchange fees, directly improving the FI's margins.</li><li>Universal Acceptance Assurance:&nbsp;Combining a local network with strategic international networks guarantee the card works universally across all merchant infrastructures, reducing customer frustration from declined transactions.</li><li>Reduced Scheme Fees:&nbsp;Financial institutions may benefit from reduced overall network scheme fees or favorable terms when they commit a certain volume of domestic transactions to the local network partner.</li></ul><h2 class="heading-node" id="igf6bhziy">Elevating Customer Experience with Co-brand &amp; Co-badge Credit Cards</h2><h3 class="heading-node" id="0r3ljjo9h">Co-brand Credit Cards</h3><ul class="list-node" id="f2yhuc53o"><li>Accelerated Rewards:&nbsp;Earn significantly higher points or cashback when spending it with the specific partner brand (e.g., airline, hotel, retailer).</li><li>Exclusive Perks:&nbsp;Receive tangible, brand-specific benefits like free checked luggage, complimentary hotel nights, annual free movie tickets, or loyalty status upgrades.</li><li>Instant Redemption:&nbsp;Easily use points for immediate discounts at the partner brand's stores or websites.</li></ul><h3 class="heading-node" id="5bj5cqx8d">Co-badge Credit Cards</h3><ul class="list-node" id="9c530zser"><li>Universal Acceptance:&nbsp;Guaranteed payment success using either a local network or a major international network on a single card.</li><li>Payment Flexibility:&nbsp;The ability (often automated) to choose which network processes the transaction, optimizing acceptance or cost.</li><li>Potential Cost Savings:&nbsp;Access to lower transaction fees for domestic purchases if routed through a local network, sometimes translating to better discounts or lower fees for the user.</li><li>Seamless International Travel:&nbsp;Ensures the card works smoothly both domestically and while traveling abroad, without needing a separate card.While seamless international usage elevates the customer experience, the real challenge for issuers lies in navigating the strategic implications for co-badged credit cards.</li></ul><h2 class="heading-node" id="bzc952ga3">Strategic Considerations for Adopting Co-badge Credit Cards</h2>Financial institutions may consider launching co-badge credit cards when targeting diverse markets where customers demand strong domestic presence and international usability. This type of card is especially beneficial for issuers focusing on cross-border travelers, migrant populations, or regions with multiple prevalent card schemes.The decision to pursue co-badge depends on strategic objectives:<ul class="list-node" id="mwdpgadsg"><li>Market Access:&nbsp;If a financial institution’s goal is to serve regional markets while maintaining broad global acceptance, co-badge allows to combine a local network’s reach with a global network.</li><li>Enhanced Customer Experience:&nbsp;Co-badge credit cards offer users flexibility in transaction routing, access to diverse offers, and higher acceptance in both domestic and international merchants, enhancing overall satisfaction.</li></ul>Ultimately, by aligning your target demographics, geographic focus, and operational capabilities with these considerations, financial institutions can make a well-informed decision on adopting a co-badge strategy.<h2 class="heading-node" id="xel2tn61n">Future-Proof Credit Card Stack with M2P</h2>The payments sector is continuously evolving, shaped by new regulations, network strategies and shifting changing consumer expectations. At M2P, we stay ahead of these shifts to ensure our solutions remain cutting-edge.Our comprehensive <a class="link" href="https://m2pfintech.com/credit-cards/" target="">Credit Stack</a> has already powered co-brand credit card programs, enabling banks and fintechs to deliver personalized, brand-driven card experiences. We also support co-badge credit cards, reflecting the latest industry trends and compliance needs. This comes along with cost optimizing product architecture that helps financial institutions and brand partners choose the co-badge and keep the costs closer to domestic transactions.This seamless integration of co-brand and co-badge credit card capabilities within a single, API-driven platform empowers financial institutions to offer versatile, future-ready card products that meet diverse customer and market demands.If you’re a bank or fintech looking out to launch co-badge credit cards, <a class="link" href="https://m2pfintech.com/contact-us/?activeKey=1&amp;utm_source=Co-brand%20and%20Co-badge%20Credit%20Card&amp;utm_medium=Credit%20Card%20Stack&amp;utm_campaign=Blog" target="">Contact us</a> today for a demo and start building the next generation of credit card experience.Follow us on&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://www.linkedin.com/company/m2pfintech/mycompany/" target="_blank" rel="noreferrer noopener">LinkedIn</a>&nbsp;and&nbsp;<a class="link fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://twitter.com/m2pfintech" target="_blank" rel="noreferrer noopener">Twitter</a>&nbsp;for insightful fintech bytes curated for curious minds like you.Source<a class="link" href="https://www.businessresearchinsights.com/market-reports/credit-card-market-118933">https://www.businessresearchinsights.com/market-reports/credit-card-market-118933</a>

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