How is GenAI revolutionizing Insurtech?

GenAI has taken the Insurtech world by storm. It holds tremendous innovation potential to transform and optimize the way insurance players assess risk, detect fraud, and manage customer experience. The global market for GenAI in Insurance is expected to grow at 32.9% CAGR and reach $5,543 Mn by 2032 from $346 Mn last year.

Here’s how GenAI is ushering in a new era in Insurtech.

AI-driven risk assessment and underwriting

With GenAI, risk assessment and underwriting have reached unprecedented levels of accuracy and efficiency. Machine learning benefits insurers by helping them analyze vast data sets, ensuring fair pricing for customers, and improving fraud detection.

Streamlined claims processing and settlement

Claims processing and settlement procedures are now faster, more accurate, and transparent. These systems handle claims submissions, verify information, and process payments swiftly while also detecting fraudulent claims effectively. This ensures legitimate claims are processed promptly and efficiently.

Rise of on-demand and usage-based insurance

As technology advances and people want greater control and customization in their lives, the Insurtech industry leverages GenAI to offer tailored and flexible insurance products. These models allow customers to have greater flexibility in choosing coverage that aligns with their specific needs and usage patterns. IoT and AI enable real-time policies based on usage data like driving behavior and health metrics.

Enhanced customer service and chatbots

GenAI's tech-savviness boosts AI-powered customer service with chatbots for instant 24/7 support, enhancing customer experience. AI-driven sentiment analysis helps insurers in gauging satisfaction and refining services.

As you can see, GenAI is reshaping the Insurtech landscape by driving innovation, personalization, and efficiency. As AI transforms the insurance industry, insurers must strike a delicate balance between technology-driven progress and maintaining a human touch in customer interactions.

It’s definitely an exciting future for Insurtech. The future holds unbridled possibilities, and there’s a lot of innovation to look forward to. Stay tuned!


We welcome Mayank Kapoor to M2P as he joins us as the Global Head of People Success. He will lead human resources strategies to drive a culture of growth and innovation at M2P. Read the full article here.


We are participating in the Global Fintech Fest (GFF) 2023, happening from 5th to 7th of September in Jio World Convention Centre, Mumbai, India. Visit us at booth M1 to explore our comprehensive products across Banking, Lending, and Payments.


M2P Fintech is the distinguished Country Partner - Middle East for the Global Fintech Awards (GFA) 2023 happening on 5th September in Jio World Convention Centre, Mumbai.


M2P Fintech participated in Crayon Connect 2023 that happened in Bangalore to explore the game-changing advantages of digital transformation with cloud computing. The event offered insights for businesses to build strategies, embrace innovation, and drive transformative models.


That's it for now. See you again soon with all the need-to-know fintech updates!

Stay tuned. Stay curious.